The Influence of Promotion and Content Marketing on Competitive Advantages on Beauty SMEs in the Pandemic Era
Pandemic over the past two years caused a stalemate of promotion in MSMEs, especially in SMEs beauty in Indonesia. In the end, SMEs must start better promotion methods including using Promotion through Content Marketing to be able to market products through their excellence. This research aims to a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Bandung: Prodi Manajemen FE Universitas Langlangbuana
2022-12-01
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| Series: | Almana: Jurnal Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | http://journalfeb.unla.ac.id/index.php/almana/article/view/1775 |
| _version_ | 1797421312830865408 |
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| author | Dara Safira Ramadhita Yulia Nur Hasanah |
| author_facet | Dara Safira Ramadhita Yulia Nur Hasanah |
| author_sort | Dara Safira Ramadhita |
| collection | DOAJ |
| description |
Pandemic over the past two years caused a stalemate of promotion in MSMEs, especially in SMEs beauty in Indonesia. In the end, SMEs must start better promotion methods including using Promotion through Content Marketing to be able to market products through their excellence. This research aims to analyze the influence of promotion and content marketing on the competitive advantages of SMEs beauty in the pandemic era. This research includes a type of quantitative research. This research method uses associative and causal methods. The population in this study was everyone who had already purchased products from By Lashes. The sampling technique used is Non-Probability with Purposive Sampling. The questionnaire was distributed to 100 respondents. This study uses descriptive analysis. Based on the results of research using SPSS. Through the results of this research, it can be concluded that there is a positive and significant influence of Promotion and Content Marketing on the Competitive Advantages of Beauty SMEs in the Pandemic Era.
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| first_indexed | 2024-03-09T07:15:06Z |
| format | Article |
| id | doaj.art-39cfe7f68bde4f35b2f827bf6547dbaf |
| institution | Directory Open Access Journal |
| issn | 2579-4892 2655-8327 |
| language | English |
| last_indexed | 2024-03-09T07:15:06Z |
| publishDate | 2022-12-01 |
| publisher | Bandung: Prodi Manajemen FE Universitas Langlangbuana |
| record_format | Article |
| series | Almana: Jurnal Manajemen dan Bisnis |
| spelling | doaj.art-39cfe7f68bde4f35b2f827bf6547dbaf2023-12-03T08:38:07ZengBandung: Prodi Manajemen FE Universitas LanglangbuanaAlmana: Jurnal Manajemen dan Bisnis2579-48922655-83272022-12-016310.36555/almana.v6i3.1775The Influence of Promotion and Content Marketing on Competitive Advantages on Beauty SMEs in the Pandemic EraDara Safira Ramadhita0Yulia Nur Hasanah1Universitas Telkom, IndonesiaUniversitas Telkom, Indonesia Pandemic over the past two years caused a stalemate of promotion in MSMEs, especially in SMEs beauty in Indonesia. In the end, SMEs must start better promotion methods including using Promotion through Content Marketing to be able to market products through their excellence. This research aims to analyze the influence of promotion and content marketing on the competitive advantages of SMEs beauty in the pandemic era. This research includes a type of quantitative research. This research method uses associative and causal methods. The population in this study was everyone who had already purchased products from By Lashes. The sampling technique used is Non-Probability with Purposive Sampling. The questionnaire was distributed to 100 respondents. This study uses descriptive analysis. Based on the results of research using SPSS. Through the results of this research, it can be concluded that there is a positive and significant influence of Promotion and Content Marketing on the Competitive Advantages of Beauty SMEs in the Pandemic Era. Keywords: http://journalfeb.unla.ac.id/index.php/almana/article/view/1775Competitive AdvantageContent MarketingPromotion |
| spellingShingle | Dara Safira Ramadhita Yulia Nur Hasanah The Influence of Promotion and Content Marketing on Competitive Advantages on Beauty SMEs in the Pandemic Era Almana: Jurnal Manajemen dan Bisnis Competitive Advantage Content Marketing Promotion |
| title | The Influence of Promotion and Content Marketing on Competitive Advantages on Beauty SMEs in the Pandemic Era |
| title_full | The Influence of Promotion and Content Marketing on Competitive Advantages on Beauty SMEs in the Pandemic Era |
| title_fullStr | The Influence of Promotion and Content Marketing on Competitive Advantages on Beauty SMEs in the Pandemic Era |
| title_full_unstemmed | The Influence of Promotion and Content Marketing on Competitive Advantages on Beauty SMEs in the Pandemic Era |
| title_short | The Influence of Promotion and Content Marketing on Competitive Advantages on Beauty SMEs in the Pandemic Era |
| title_sort | influence of promotion and content marketing on competitive advantages on beauty smes in the pandemic era |
| topic | Competitive Advantage Content Marketing Promotion |
| url | http://journalfeb.unla.ac.id/index.php/almana/article/view/1775 |
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