The Influence of Promotion and Content Marketing on Competitive Advantages on Beauty SMEs in the Pandemic Era

The Influence of Promotion and Content Marketing on Competitive Advantages on Beauty SMEs in the Pandemic Era

Pandemic over the past two years caused a stalemate of promotion in MSMEs, especially in SMEs beauty in Indonesia. In the end, SMEs must start better promotion methods including using Promotion through Content Marketing to be able to market products through their excellence. This research aims to a...

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Bibliographic Details
Main Authors: Dara Safira Ramadhita, Yulia Nur Hasanah
Format: Article
Language:English
Published: Bandung: Prodi Manajemen FE Universitas Langlangbuana 2022-12-01
Series:Almana: Jurnal Manajemen dan Bisnis
Subjects:
Competitive Advantage
Content Marketing
Promotion
Online Access:http://journalfeb.unla.ac.id/index.php/almana/article/view/1775

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