Metaphors we think with: the role of metaphor in reasoning.

The way we talk about complex and abstract ideas is suffused with metaphor. In five experiments, we explore how these metaphors influence the way that we reason about complex issues and forage for further information about them. We find that even the subtlest instantiation of a metaphor (via a singl...

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Main Authors: Paul H Thibodeau, Lera Boroditsky
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2011-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC3044156?pdf=render
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author Paul H Thibodeau
Lera Boroditsky
author_facet Paul H Thibodeau
Lera Boroditsky
author_sort Paul H Thibodeau
collection DOAJ
description The way we talk about complex and abstract ideas is suffused with metaphor. In five experiments, we explore how these metaphors influence the way that we reason about complex issues and forage for further information about them. We find that even the subtlest instantiation of a metaphor (via a single word) can have a powerful influence over how people attempt to solve social problems like crime and how they gather information to make "well-informed" decisions. Interestingly, we find that the influence of the metaphorical framing effect is covert: people do not recognize metaphors as influential in their decisions; instead they point to more "substantive" (often numerical) information as the motivation for their problem-solving decision. Metaphors in language appear to instantiate frame-consistent knowledge structures and invite structurally consistent inferences. Far from being mere rhetorical flourishes, metaphors have profound influences on how we conceptualize and act with respect to important societal issues. We find that exposure to even a single metaphor can induce substantial differences in opinion about how to solve social problems: differences that are larger, for example, than pre-existing differences in opinion between Democrats and Republicans.
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spelling doaj.art-39deadd5ff2346c79d6eef1d8590fed92022-12-22T01:46:11ZengPublic Library of Science (PLoS)PLoS ONE1932-62032011-01-0162e1678210.1371/journal.pone.0016782Metaphors we think with: the role of metaphor in reasoning.Paul H ThibodeauLera BoroditskyThe way we talk about complex and abstract ideas is suffused with metaphor. In five experiments, we explore how these metaphors influence the way that we reason about complex issues and forage for further information about them. We find that even the subtlest instantiation of a metaphor (via a single word) can have a powerful influence over how people attempt to solve social problems like crime and how they gather information to make "well-informed" decisions. Interestingly, we find that the influence of the metaphorical framing effect is covert: people do not recognize metaphors as influential in their decisions; instead they point to more "substantive" (often numerical) information as the motivation for their problem-solving decision. Metaphors in language appear to instantiate frame-consistent knowledge structures and invite structurally consistent inferences. Far from being mere rhetorical flourishes, metaphors have profound influences on how we conceptualize and act with respect to important societal issues. We find that exposure to even a single metaphor can induce substantial differences in opinion about how to solve social problems: differences that are larger, for example, than pre-existing differences in opinion between Democrats and Republicans.http://europepmc.org/articles/PMC3044156?pdf=render
spellingShingle Paul H Thibodeau
Lera Boroditsky
Metaphors we think with: the role of metaphor in reasoning.
PLoS ONE
title Metaphors we think with: the role of metaphor in reasoning.
title_full Metaphors we think with: the role of metaphor in reasoning.
title_fullStr Metaphors we think with: the role of metaphor in reasoning.
title_full_unstemmed Metaphors we think with: the role of metaphor in reasoning.
title_short Metaphors we think with: the role of metaphor in reasoning.
title_sort metaphors we think with the role of metaphor in reasoning
url http://europepmc.org/articles/PMC3044156?pdf=render
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