How do multilevel privacy controls affect utility‐privacy trade‐offs when used in mobile applications?

In existing mobile computing environments, users need to choose between their privacy and the services that they can receive from an application. However, existing mobile platforms do not allow users to perform such trade‐offs in a fine‐grained manner. In this study, we investigate whether users can...

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Main Authors: Seung‐Hyun Kim, In‐Young Ko
Format: Article
Language:English
Published: Electronics and Telecommunications Research Institute (ETRI) 2018-11-01
Series:ETRI Journal
Subjects:
Online Access:https://doi.org/10.4218/etrij.2017-0259
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author Seung‐Hyun Kim
In‐Young Ko
author_facet Seung‐Hyun Kim
In‐Young Ko
author_sort Seung‐Hyun Kim
collection DOAJ
description In existing mobile computing environments, users need to choose between their privacy and the services that they can receive from an application. However, existing mobile platforms do not allow users to perform such trade‐offs in a fine‐grained manner. In this study, we investigate whether users can effectively make utility‐privacy trade‐offs when they are provided with a multilevel privacy control method that allows them to recognize the different quality of service that they will receive from an application by limiting the disclosure of their private information in multiple levels. We designed a research model to observe users’ utility‐privacy trade‐offs in accordance with the privacy control methods and other factors such as the trustworthiness of an application, quality level of private information, and users’ privacy preferences. We conducted a user survey with 516 participants and found that, compared with the existing binary privacy controls, both the service utility and the privacy protection levels were significantly increased when the users used the multilevel privacy control method.
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spelling doaj.art-39f7712ee4744b248596a6431239910c2022-12-21T18:22:36ZengElectronics and Telecommunications Research Institute (ETRI)ETRI Journal1225-64632233-73262018-11-0140681382310.4218/etrij.2017-025910.4218/etrij.2017-0259How do multilevel privacy controls affect utility‐privacy trade‐offs when used in mobile applications?Seung‐Hyun KimIn‐Young KoIn existing mobile computing environments, users need to choose between their privacy and the services that they can receive from an application. However, existing mobile platforms do not allow users to perform such trade‐offs in a fine‐grained manner. In this study, we investigate whether users can effectively make utility‐privacy trade‐offs when they are provided with a multilevel privacy control method that allows them to recognize the different quality of service that they will receive from an application by limiting the disclosure of their private information in multiple levels. We designed a research model to observe users’ utility‐privacy trade‐offs in accordance with the privacy control methods and other factors such as the trustworthiness of an application, quality level of private information, and users’ privacy preferences. We conducted a user survey with 516 participants and found that, compared with the existing binary privacy controls, both the service utility and the privacy protection levels were significantly increased when the users used the multilevel privacy control method.https://doi.org/10.4218/etrij.2017-0259fine‐grained privacy controlsmobile computing environmentsmultilevel privacy controlsquality of private informationutility‐privacy trade‐offs
spellingShingle Seung‐Hyun Kim
In‐Young Ko
How do multilevel privacy controls affect utility‐privacy trade‐offs when used in mobile applications?
ETRI Journal
fine‐grained privacy controls
mobile computing environments
multilevel privacy controls
quality of private information
utility‐privacy trade‐offs
title How do multilevel privacy controls affect utility‐privacy trade‐offs when used in mobile applications?
title_full How do multilevel privacy controls affect utility‐privacy trade‐offs when used in mobile applications?
title_fullStr How do multilevel privacy controls affect utility‐privacy trade‐offs when used in mobile applications?
title_full_unstemmed How do multilevel privacy controls affect utility‐privacy trade‐offs when used in mobile applications?
title_short How do multilevel privacy controls affect utility‐privacy trade‐offs when used in mobile applications?
title_sort how do multilevel privacy controls affect utility privacy trade offs when used in mobile applications
topic fine‐grained privacy controls
mobile computing environments
multilevel privacy controls
quality of private information
utility‐privacy trade‐offs
url https://doi.org/10.4218/etrij.2017-0259
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