“Not quite the struggle of normatives”: Belonging and entitlement in Swedish “body activism”

A “body activism” movement, with roots in fat activism and body positivity, has developed in Sweden during the last decade. As new forms of activism emerge, boundaries and approaches are being negotiated. Who is the movement for? Who can engage in it, and how? Through semi-structured interviews, we...

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Main Authors: Sveningsson Malin, Vestberg Alva, Hedström Johanna
Format: Article
Language:English
Published: Sciendo 2022-02-01
Series:Nordicom Review
Subjects:
Online Access:https://doi.org/10.2478/nor-2022-0003
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author Sveningsson Malin
Vestberg Alva
Hedström Johanna
author_facet Sveningsson Malin
Vestberg Alva
Hedström Johanna
author_sort Sveningsson Malin
collection DOAJ
description A “body activism” movement, with roots in fat activism and body positivity, has developed in Sweden during the last decade. As new forms of activism emerge, boundaries and approaches are being negotiated. Who is the movement for? Who can engage in it, and how? Through semi-structured interviews, we seek to understand how young Swedes who follow and engage in “body activism” on social media experience and reflect on the activism, belonging and entitlement, and their own participation. The informants discussed activism in terms of inclusiveness and political potential, where the most accessible activism is also the one ascribed with the least political potential. Entitlement is linked to collective identity, where an active participation requires belonging to the marginalised group. This article highlights the significance of boundary work in movements, where too narrowly drawn boundaries can lead to decreased participation and result in an unexploited potential for social change.
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spelling doaj.art-39f98bb42b78445f89481c9282e6c7122023-09-02T16:24:35ZengSciendoNordicom Review2001-51192022-02-01431385510.2478/nor-2022-0003“Not quite the struggle of normatives”: Belonging and entitlement in Swedish “body activism”Sveningsson Malin0Vestberg Alva1Hedström Johanna2Department of Journalism, Media and Communication, University of Gothenburg, SwedenDepartment of Journalism, Media and Communication, University of Gothenburg, SwedenDepartment of Journalism, Media and Communication, University of Gothenburg, SwedenA “body activism” movement, with roots in fat activism and body positivity, has developed in Sweden during the last decade. As new forms of activism emerge, boundaries and approaches are being negotiated. Who is the movement for? Who can engage in it, and how? Through semi-structured interviews, we seek to understand how young Swedes who follow and engage in “body activism” on social media experience and reflect on the activism, belonging and entitlement, and their own participation. The informants discussed activism in terms of inclusiveness and political potential, where the most accessible activism is also the one ascribed with the least political potential. Entitlement is linked to collective identity, where an active participation requires belonging to the marginalised group. This article highlights the significance of boundary work in movements, where too narrowly drawn boundaries can lead to decreased participation and result in an unexploited potential for social change.https://doi.org/10.2478/nor-2022-0003online activismfat activismbody positivityboundary workcollective identity
spellingShingle Sveningsson Malin
Vestberg Alva
Hedström Johanna
“Not quite the struggle of normatives”: Belonging and entitlement in Swedish “body activism”
Nordicom Review
online activism
fat activism
body positivity
boundary work
collective identity
title “Not quite the struggle of normatives”: Belonging and entitlement in Swedish “body activism”
title_full “Not quite the struggle of normatives”: Belonging and entitlement in Swedish “body activism”
title_fullStr “Not quite the struggle of normatives”: Belonging and entitlement in Swedish “body activism”
title_full_unstemmed “Not quite the struggle of normatives”: Belonging and entitlement in Swedish “body activism”
title_short “Not quite the struggle of normatives”: Belonging and entitlement in Swedish “body activism”
title_sort not quite the struggle of normatives belonging and entitlement in swedish body activism
topic online activism
fat activism
body positivity
boundary work
collective identity
url https://doi.org/10.2478/nor-2022-0003
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AT hedstromjohanna notquitethestruggleofnormativesbelongingandentitlementinswedishbodyactivism