Make or buy in the hotel marketing department: transaction costs, financial and relational performance

Make or buy in the hotel marketing department: transaction costs, financial and relational performance

The outsourcing of hotel marketing is one of the strategic decisions that can help hotels manage the distribution channels more efficiently. This study analyzes the factors determining the outsourcing of hotel sales and marketing activities. It uses the transaction costs framework, complemented...

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Bibliographic Details
Main Authors: Tomás F. Espino-Rodríguez, Manuel Rodríguez Díaz
Format: Article
Language:English
Published: University of the Algarve - ESGHT - CIEO 2017-01-01
Series:Tourism & Management Studies
Subjects:
outsourcing
marketing and sales
hotel sector
transaction cost
financial
relational
Online Access:https://tmstudies.net/index.php/ectms/article/view/896/pdf_40

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