Marketing to Get Better Mileage from Your Resource
The article gives us an insight in marketing in the library. It shows why marketing is necessary and how the competition is growing even in our surroundings. This paper argues from a marketing point of view why it should be involved in all library routines. The article shows the difference between i...
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| Format: | Article |
| Language: | English |
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Üniversite ve Araştırma Kütüphanecileri Derneği
2006-04-01
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| Series: | Bilgi Dünyası |
| Subjects: | |
| Online Access: | https://bd.org.tr/index.php/bd/article/view/402 |
| Summary: | The article gives us an insight in marketing in the library. It shows why marketing is necessary and how the competition is growing even in our surroundings. This paper argues from a marketing point of view why it should be involved in all library routines. The article shows the difference between internal and external marketing. The article discusses some marketing tools, which are especially suitable for libraries. It also emphasises that everybody at the library should be involved directly or indirectly in the marketing. |
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| ISSN: | 2148-354X |