Love Is Blind! Exploring the Impact of Brand Love on eWOM in Chinese Hospitality Industry

The rising penetration and value of online information reviews in the hospitality industry have been extensively examined. People are increasingly interacting on interactive online media, prompting firms to create online communities to share electronic word-of-mouth (eWOM) with them and with one ano...

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Bibliographic Details
Main Authors:	Muhammad Bilal, Umair Akram, Yunfeng Zhang, Shukai Cai, Zhuliang Wang
Format:	Article
Language:	English
Published:	Frontiers Media S.A. 2022-06-01
Series:	Frontiers in Psychology
Subjects:	eWOM brand love information quality system quality reward virtual interactivity
Online Access:	https://www.frontiersin.org/articles/10.3389/fpsyg.2022.916206/full

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