ROMANIAN BALNEARY RESORTS PROMOTION ON SOCIAL MEDIA
On the whole world level, the number of social media users is increasing. Even though it is assumed that social media in hospitality and tourism industry is used under its own potential. According to the statistics the most frequent used social media channel in Romania is Facebook, considerably in f...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
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University of Oradea
2020-12-01
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| Series: | Annals of the University of Oradea: Economic Science |
| Subjects: | |
| Online Access: | http://anale.steconomiceuoradea.ro/volume/2020/n2/001.pdf |
| _version_ | 1819161091627810816 |
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| author | BAN Olimpia ȚARCĂ Naiana |
| author_facet | BAN Olimpia ȚARCĂ Naiana |
| author_sort | BAN Olimpia |
| collection | DOAJ |
| description | On the whole world level, the number of social media users is increasing. Even though it is assumed that social media in hospitality and tourism industry is used under its own potential. According to the statistics the most frequent used social media channel in Romania is Facebook, considerably in front of other social media channels. The aim of the research is to analyze the presence of balneary resorts promotional activity on Facebook and YouTube, from the specific indicators’ perspective analysis. The results show an under valuation of these channels in spite of their use. |
| first_indexed | 2024-12-22T17:06:50Z |
| format | Article |
| id | doaj.art-3a444e1e08f74babaf570addce79917a |
| institution | Directory Open Access Journal |
| issn | 1222-569X 1582-5450 |
| language | deu |
| last_indexed | 2024-12-22T17:06:50Z |
| publishDate | 2020-12-01 |
| publisher | University of Oradea |
| record_format | Article |
| series | Annals of the University of Oradea: Economic Science |
| spelling | doaj.art-3a444e1e08f74babaf570addce79917a2022-12-21T18:19:11ZdeuUniversity of OradeaAnnals of the University of Oradea: Economic Science1222-569X1582-54502020-12-012922841ROMANIAN BALNEARY RESORTS PROMOTION ON SOCIAL MEDIABAN Olimpia0ȚARCĂ Naiana1Faculty of Economic Sciences, University of Oradea, Oradea, Romania Faculty of Economic Sciences, University of Oradea, Oradea, RomaniaOn the whole world level, the number of social media users is increasing. Even though it is assumed that social media in hospitality and tourism industry is used under its own potential. According to the statistics the most frequent used social media channel in Romania is Facebook, considerably in front of other social media channels. The aim of the research is to analyze the presence of balneary resorts promotional activity on Facebook and YouTube, from the specific indicators’ perspective analysis. The results show an under valuation of these channels in spite of their use.http://anale.steconomiceuoradea.ro/volume/2020/n2/001.pdfsocial media; balneary resorts; promotion; tourist destination; Romania. |
| spellingShingle | BAN Olimpia ȚARCĂ Naiana ROMANIAN BALNEARY RESORTS PROMOTION ON SOCIAL MEDIA Annals of the University of Oradea: Economic Science social media; balneary resorts; promotion; tourist destination; Romania. |
| title | ROMANIAN BALNEARY RESORTS PROMOTION ON SOCIAL MEDIA |
| title_full | ROMANIAN BALNEARY RESORTS PROMOTION ON SOCIAL MEDIA |
| title_fullStr | ROMANIAN BALNEARY RESORTS PROMOTION ON SOCIAL MEDIA |
| title_full_unstemmed | ROMANIAN BALNEARY RESORTS PROMOTION ON SOCIAL MEDIA |
| title_short | ROMANIAN BALNEARY RESORTS PROMOTION ON SOCIAL MEDIA |
| title_sort | romanian balneary resorts promotion on social media |
| topic | social media; balneary resorts; promotion; tourist destination; Romania. |
| url | http://anale.steconomiceuoradea.ro/volume/2020/n2/001.pdf |
| work_keys_str_mv | AT banolimpia romanianbalnearyresortspromotiononsocialmedia AT tarcanaiana romanianbalnearyresortspromotiononsocialmedia |