MARKETING RESEARCH OF THE SUBJECTIVE AND MOTIVATIONAL CHARACTERISTICS OF CONSUMERS OF TOURIST SERVICES OF THE YAROSLAVL
<p>For today one of the most dynamically developing spheres is tourism. According to the Rosstat, the share of tourist sector in the total volume of GDP is already 4%, and with the allied industries - by 7%. The industry is fraught with deep potential and has the value of the national scale, b...
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| Format: | Article |
| Language: | English |
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Science and Innovation Center Publishing House
2013-04-01
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| Series: | Sovremennye Issledovaniâ Socialʹnyh Problem |
| Subjects: | |
| Online Access: | http://journal-s.org/index.php/sisp/article/view/61 |
| _version_ | 1818676541799792640 |
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| author | Алексей Николаевич Минеев |
| author_facet | Алексей Николаевич Минеев |
| author_sort | Алексей Николаевич Минеев |
| collection | DOAJ |
| description | <p>For today one of the most dynamically developing spheres is tourism. According to the Rosstat, the share of tourist sector in the total volume of GDP is already 4%, and with the allied industries - by 7%. The industry is fraught with deep potential and has the value of the national scale, but for further development it is necessary to understand the needs, desires, and motives of potential tourists at the level of separate territorial entities. Research devoted to the subject of the analysis of user characteristics and features of demand for tourist services is extremely small, which gives it the real theme of the novel.</p><p>The relevance of the theme is determined by the analysis of the demand for tourist services. The aim of the work is a marketing analysis of the Yaroslavl consumers of tourism products. For realization of this goal, a study was conducted by the method of questioning. The survey has identified the most popular kinds of tourism, the main parameters and motives, which are used by consumers when planning your vacation and tourism, as well as describes and analyses the main types of consumers and their quantitative composition. Study of consumer characteristics will allow organizations to better Orient themselves in them and the values of the clients.</p><p><strong>DOI: <a href="http://dx.doi.org/10.12731/2218-7405-2013-1-27">http://dx.doi.org/10.12731/2218-7405-2013-1-27</a></strong></p> |
| first_indexed | 2024-12-17T08:45:07Z |
| format | Article |
| id | doaj.art-3a57406e95c747bbad0871e0e20165a3 |
| institution | Directory Open Access Journal |
| issn | 2218-7405 |
| language | English |
| last_indexed | 2024-12-17T08:45:07Z |
| publishDate | 2013-04-01 |
| publisher | Science and Innovation Center Publishing House |
| record_format | Article |
| series | Sovremennye Issledovaniâ Socialʹnyh Problem |
| spelling | doaj.art-3a57406e95c747bbad0871e0e20165a32022-12-21T21:56:14ZengScience and Innovation Center Publishing HouseSovremennye Issledovaniâ Socialʹnyh Problem2218-74052013-04-010162MARKETING RESEARCH OF THE SUBJECTIVE AND MOTIVATIONAL CHARACTERISTICS OF CONSUMERS OF TOURIST SERVICES OF THE YAROSLAVLАлексей Николаевич Минеев0Yaroslavl branch of the Moscow state University of Economics, statistics and Informatics<p>For today one of the most dynamically developing spheres is tourism. According to the Rosstat, the share of tourist sector in the total volume of GDP is already 4%, and with the allied industries - by 7%. The industry is fraught with deep potential and has the value of the national scale, but for further development it is necessary to understand the needs, desires, and motives of potential tourists at the level of separate territorial entities. Research devoted to the subject of the analysis of user characteristics and features of demand for tourist services is extremely small, which gives it the real theme of the novel.</p><p>The relevance of the theme is determined by the analysis of the demand for tourist services. The aim of the work is a marketing analysis of the Yaroslavl consumers of tourism products. For realization of this goal, a study was conducted by the method of questioning. The survey has identified the most popular kinds of tourism, the main parameters and motives, which are used by consumers when planning your vacation and tourism, as well as describes and analyses the main types of consumers and their quantitative composition. Study of consumer characteristics will allow organizations to better Orient themselves in them and the values of the clients.</p><p><strong>DOI: <a href="http://dx.doi.org/10.12731/2218-7405-2013-1-27">http://dx.doi.org/10.12731/2218-7405-2013-1-27</a></strong></p>http://journal-s.org/index.php/sisp/article/view/61marketing research, tourism agencies, tourism, motives, consumers and advertising communications |
| spellingShingle | Алексей Николаевич Минеев MARKETING RESEARCH OF THE SUBJECTIVE AND MOTIVATIONAL CHARACTERISTICS OF CONSUMERS OF TOURIST SERVICES OF THE YAROSLAVL Sovremennye Issledovaniâ Socialʹnyh Problem marketing research, tourism agencies, tourism, motives, consumers and advertising communications |
| title | MARKETING RESEARCH OF THE SUBJECTIVE AND MOTIVATIONAL CHARACTERISTICS OF CONSUMERS OF TOURIST SERVICES OF THE YAROSLAVL |
| title_full | MARKETING RESEARCH OF THE SUBJECTIVE AND MOTIVATIONAL CHARACTERISTICS OF CONSUMERS OF TOURIST SERVICES OF THE YAROSLAVL |
| title_fullStr | MARKETING RESEARCH OF THE SUBJECTIVE AND MOTIVATIONAL CHARACTERISTICS OF CONSUMERS OF TOURIST SERVICES OF THE YAROSLAVL |
| title_full_unstemmed | MARKETING RESEARCH OF THE SUBJECTIVE AND MOTIVATIONAL CHARACTERISTICS OF CONSUMERS OF TOURIST SERVICES OF THE YAROSLAVL |
| title_short | MARKETING RESEARCH OF THE SUBJECTIVE AND MOTIVATIONAL CHARACTERISTICS OF CONSUMERS OF TOURIST SERVICES OF THE YAROSLAVL |
| title_sort | marketing research of the subjective and motivational characteristics of consumers of tourist services of the yaroslavl |
| topic | marketing research, tourism agencies, tourism, motives, consumers and advertising communications |
| url | http://journal-s.org/index.php/sisp/article/view/61 |
| work_keys_str_mv | AT aleksejnikolaevičmineev marketingresearchofthesubjectiveandmotivationalcharacteristicsofconsumersoftouristservicesoftheyaroslavl |