ISLAMIC BUSINESS ETHICS IMPLEMENTATION IN MARKETING COMMUNICATION OF HAJJ/UMROH TARVEL AGENCY “X” SURABAYA
<p>Nowadays people consider ethics separately in business activities. Therefore, there are so many ethic breaches done by companies, including hajj/umroh travel agency. It is proven by the fact of many pilgims who were failure to have hajj in 2014. This study aimed to know more about Islamic...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Syarif Hidayatullah State Islamic University of Jakarta
2016-02-01
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| Series: | Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah |
| Subjects: | |
| Online Access: | http://journal.uinjkt.ac.id/index.php/iqtishad/article/view/1865 |
| _version_ | 1819298690677866496 |
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| author | Ari Prasetyo Intan Kusuma Pratiwi |
| author_facet | Ari Prasetyo Intan Kusuma Pratiwi |
| author_sort | Ari Prasetyo |
| collection | DOAJ |
| description | <p>Nowadays people consider ethics separately in business activities. Therefore, there are so many ethic breaches done by companies, including hajj/umroh travel agency. It is proven by the fact of many pilgims who were failure to have hajj in 2014. This study aimed to know more about Islamic business ethics in marketing communication of “X” as one of big umroh/hajj travel agency in East Java. This study uses case study with explanatory qualitative approach. Data collecting techniques in this study are interview, participative observation, and collecting documents to chosen informant by using purposive sampling method. Based on the findings, it revealed that hajj/umroh travel agency “X” Surabaya applies Islamic business ethics in marketing communication by being honest and open to public about the offering of umroh/hajj program, consistent and continue to inform about umroh/hajj, creative and able to give solution, keeping their promises, and able to communicate the umroh/hajj information well.</p><p>DOI: <a href="http://dx.doi.org/10.15408/aiq.v8i1.1865">10.15408/aiq.v8i1.1865</a></p> |
| first_indexed | 2024-12-24T05:33:55Z |
| format | Article |
| id | doaj.art-3a5e30924b364a4889831a11c90c9608 |
| institution | Directory Open Access Journal |
| issn | 2087-135X 2407-8654 |
| language | English |
| last_indexed | 2024-12-24T05:33:55Z |
| publishDate | 2016-02-01 |
| publisher | Syarif Hidayatullah State Islamic University of Jakarta |
| record_format | Article |
| series | Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah |
| spelling | doaj.art-3a5e30924b364a4889831a11c90c96082022-12-21T17:13:05ZengSyarif Hidayatullah State Islamic University of JakartaAl-Iqtishad: Jurnal Ilmu Ekonomi Syariah2087-135X2407-86542016-02-018110.15408/aiq.v8i1.18651955ISLAMIC BUSINESS ETHICS IMPLEMENTATION IN MARKETING COMMUNICATION OF HAJJ/UMROH TARVEL AGENCY “X” SURABAYAAri PrasetyoIntan Kusuma Pratiwi<p>Nowadays people consider ethics separately in business activities. Therefore, there are so many ethic breaches done by companies, including hajj/umroh travel agency. It is proven by the fact of many pilgims who were failure to have hajj in 2014. This study aimed to know more about Islamic business ethics in marketing communication of “X” as one of big umroh/hajj travel agency in East Java. This study uses case study with explanatory qualitative approach. Data collecting techniques in this study are interview, participative observation, and collecting documents to chosen informant by using purposive sampling method. Based on the findings, it revealed that hajj/umroh travel agency “X” Surabaya applies Islamic business ethics in marketing communication by being honest and open to public about the offering of umroh/hajj program, consistent and continue to inform about umroh/hajj, creative and able to give solution, keeping their promises, and able to communicate the umroh/hajj information well.</p><p>DOI: <a href="http://dx.doi.org/10.15408/aiq.v8i1.1865">10.15408/aiq.v8i1.1865</a></p>http://journal.uinjkt.ac.id/index.php/iqtishad/article/view/1865Islamic Business EthicsMarketing Communication |
| spellingShingle | Ari Prasetyo Intan Kusuma Pratiwi ISLAMIC BUSINESS ETHICS IMPLEMENTATION IN MARKETING COMMUNICATION OF HAJJ/UMROH TARVEL AGENCY “X” SURABAYA Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah Islamic Business Ethics Marketing Communication |
| title | ISLAMIC BUSINESS ETHICS IMPLEMENTATION IN MARKETING COMMUNICATION OF HAJJ/UMROH TARVEL AGENCY “X” SURABAYA |
| title_full | ISLAMIC BUSINESS ETHICS IMPLEMENTATION IN MARKETING COMMUNICATION OF HAJJ/UMROH TARVEL AGENCY “X” SURABAYA |
| title_fullStr | ISLAMIC BUSINESS ETHICS IMPLEMENTATION IN MARKETING COMMUNICATION OF HAJJ/UMROH TARVEL AGENCY “X” SURABAYA |
| title_full_unstemmed | ISLAMIC BUSINESS ETHICS IMPLEMENTATION IN MARKETING COMMUNICATION OF HAJJ/UMROH TARVEL AGENCY “X” SURABAYA |
| title_short | ISLAMIC BUSINESS ETHICS IMPLEMENTATION IN MARKETING COMMUNICATION OF HAJJ/UMROH TARVEL AGENCY “X” SURABAYA |
| title_sort | islamic business ethics implementation in marketing communication of hajj umroh tarvel agency x surabaya |
| topic | Islamic Business Ethics Marketing Communication |
| url | http://journal.uinjkt.ac.id/index.php/iqtishad/article/view/1865 |
| work_keys_str_mv | AT ariprasetyo islamicbusinessethicsimplementationinmarketingcommunicationofhajjumrohtarvelagencyxsurabaya AT intankusumapratiwi islamicbusinessethicsimplementationinmarketingcommunicationofhajjumrohtarvelagencyxsurabaya |