THE EFFECT OF TOURISM IMAGE, SERVICE QUALITY, AND PROMOTION ON RELIGIOUS TOURISM INTEREST IN PRINGSEWU REGENCY
Interest in religious tourism in the Pringsewu Kapubaten, Indonesia is still relatively low. The purpose of this study is to reveal whether there is an influence of tourism image, service quality, and tourism promotion on the interest of Muslim religious tourism in the Pringsewu district. The resear...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Airlangga
2020-06-01
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| Series: | JEBIS (Jurnal Ekonomi dan Bisnis Islam) |
| Online Access: | https://e-journal.unair.ac.id/JEBIS/article/view/18713 |
| _version_ | 1819066751305908224 |
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| author | Fauzi Fauzi Tulus Suryanto Erike Anggraeni Muhammad Nasor |
| author_facet | Fauzi Fauzi Tulus Suryanto Erike Anggraeni Muhammad Nasor |
| author_sort | Fauzi Fauzi |
| collection | DOAJ |
| description | Interest in religious tourism in the Pringsewu Kapubaten, Indonesia is still relatively low. The purpose of this study is to reveal whether there is an influence of tourism image, service quality, and tourism promotion on the interest of Muslim religious tourism in the Pringsewu district. The research method used is a quantitative method using an accidental sampling technique. Data analysis techniques using multiple linear regression with the help of SPSS 19.0. The originality of the research lies in the sharia economic approach which is carried out to reveal descriptively the results of the influence of three independent variables on the interest of Muslim religious tourism in Pringsewu that have never been revealed by previous studies. The results of the study stated that the percentage contribution of the three variables together amounted to 51.9%. This explains that the image of Muslim religious tourism, service quality, and tourism promotion can be a strategy to increase the interest of Muslim religious tourism in the Pringsewu district. |
| first_indexed | 2024-12-21T16:07:20Z |
| format | Article |
| id | doaj.art-3a5ea0b9d8f543d8b7ce7ac3351ef6d6 |
| institution | Directory Open Access Journal |
| issn | 2442-6563 2527-3027 |
| language | English |
| last_indexed | 2024-12-21T16:07:20Z |
| publishDate | 2020-06-01 |
| publisher | Universitas Airlangga |
| record_format | Article |
| series | JEBIS (Jurnal Ekonomi dan Bisnis Islam) |
| spelling | doaj.art-3a5ea0b9d8f543d8b7ce7ac3351ef6d62022-12-21T18:57:51ZengUniversitas AirlanggaJEBIS (Jurnal Ekonomi dan Bisnis Islam)2442-65632527-30272020-06-0161789710.20473/jebis.v6i1.187139830THE EFFECT OF TOURISM IMAGE, SERVICE QUALITY, AND PROMOTION ON RELIGIOUS TOURISM INTEREST IN PRINGSEWU REGENCYFauzi Fauzi0Tulus Suryanto1Erike Anggraeni2Muhammad Nasor3Postgraduate Masters in Sharia Economics, Islamic State University of Raden Intan LampungFaculty of Economics and Business, Islamic State University of Raden Intan LampungFaculty of Economics and Business, Islamic State University of Raden Intan LampungFaculty of Dakwah and Communication, Islamic State University of Raden Intan LampungInterest in religious tourism in the Pringsewu Kapubaten, Indonesia is still relatively low. The purpose of this study is to reveal whether there is an influence of tourism image, service quality, and tourism promotion on the interest of Muslim religious tourism in the Pringsewu district. The research method used is a quantitative method using an accidental sampling technique. Data analysis techniques using multiple linear regression with the help of SPSS 19.0. The originality of the research lies in the sharia economic approach which is carried out to reveal descriptively the results of the influence of three independent variables on the interest of Muslim religious tourism in Pringsewu that have never been revealed by previous studies. The results of the study stated that the percentage contribution of the three variables together amounted to 51.9%. This explains that the image of Muslim religious tourism, service quality, and tourism promotion can be a strategy to increase the interest of Muslim religious tourism in the Pringsewu district.https://e-journal.unair.ac.id/JEBIS/article/view/18713 |
| spellingShingle | Fauzi Fauzi Tulus Suryanto Erike Anggraeni Muhammad Nasor THE EFFECT OF TOURISM IMAGE, SERVICE QUALITY, AND PROMOTION ON RELIGIOUS TOURISM INTEREST IN PRINGSEWU REGENCY JEBIS (Jurnal Ekonomi dan Bisnis Islam) |
| title | THE EFFECT OF TOURISM IMAGE, SERVICE QUALITY, AND PROMOTION ON RELIGIOUS TOURISM INTEREST IN PRINGSEWU REGENCY |
| title_full | THE EFFECT OF TOURISM IMAGE, SERVICE QUALITY, AND PROMOTION ON RELIGIOUS TOURISM INTEREST IN PRINGSEWU REGENCY |
| title_fullStr | THE EFFECT OF TOURISM IMAGE, SERVICE QUALITY, AND PROMOTION ON RELIGIOUS TOURISM INTEREST IN PRINGSEWU REGENCY |
| title_full_unstemmed | THE EFFECT OF TOURISM IMAGE, SERVICE QUALITY, AND PROMOTION ON RELIGIOUS TOURISM INTEREST IN PRINGSEWU REGENCY |
| title_short | THE EFFECT OF TOURISM IMAGE, SERVICE QUALITY, AND PROMOTION ON RELIGIOUS TOURISM INTEREST IN PRINGSEWU REGENCY |
| title_sort | effect of tourism image service quality and promotion on religious tourism interest in pringsewu regency |
| url | https://e-journal.unair.ac.id/JEBIS/article/view/18713 |
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