Behavioral Intentions to Use Energy Efficiency Smart Solutions under the Impact of Social Influence: An Extended TAM Approach
The role of social influence (SI) as a determining factor in accepting new technologies has been addressed in several studies using the initial or extended technology acceptance model (TAM). This research uses an adaptation of the extended technology acceptance model (TAM) to analyze the behavioral...
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| Format: | Article |
| Language: | English |
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MDPI AG
2023-09-01
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| Series: | Applied Sciences |
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| Online Access: | https://www.mdpi.com/2076-3417/13/18/10241 |
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| author | Marian Mihai Cioc Ștefan Cătălin Popa Ana Alexandra Olariu Cătălina Florentina Popa Cristian-Bogdan Nica |
| author_facet | Marian Mihai Cioc Ștefan Cătălin Popa Ana Alexandra Olariu Cătălina Florentina Popa Cristian-Bogdan Nica |
| author_sort | Marian Mihai Cioc |
| collection | DOAJ |
| description | The role of social influence (SI) as a determining factor in accepting new technologies has been addressed in several studies using the initial or extended technology acceptance model (TAM). This research uses an adaptation of the extended technology acceptance model (TAM) to analyze the behavioral intention of Romanian consumers regarding the use of energy efficiency smart solutions (EESS) under the effect of social influence. Data were processed with the structural equation modeling technique (PLS-SEM). The sample consisted of 302 domestic electricity consumers in Romania. The study’s findings show that the respondents’ perceptions of the two social influence dimensions—network of friends, colleagues, or family (SI_FF); and public space (SI_PS)—and their effects on other conceptual model variables are significantly different. The main implications highlight that the proposed model addresses social influence on two levels (SI_FF and SI_PS), to highlight not only the differences in users’ perceptions, but also the main directions in which efforts to promote these technologies should be focused more intensively, in the context of implementing European policies regarding the reduction of energy consumption at the level of household consumers. An important component of the proposed model is the analysis of the role of hedonic motivation constructs, expected performance, perceived usefulness, and perceived ease of use in mediating the relationship between social influence and behavioral intention to use. |
| first_indexed | 2024-03-10T23:04:50Z |
| format | Article |
| id | doaj.art-3a5f35a4f1a844e08f08650addd248b7 |
| institution | Directory Open Access Journal |
| issn | 2076-3417 |
| language | English |
| last_indexed | 2024-03-10T23:04:50Z |
| publishDate | 2023-09-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Applied Sciences |
| spelling | doaj.art-3a5f35a4f1a844e08f08650addd248b72023-11-19T09:24:58ZengMDPI AGApplied Sciences2076-34172023-09-0113181024110.3390/app131810241Behavioral Intentions to Use Energy Efficiency Smart Solutions under the Impact of Social Influence: An Extended TAM ApproachMarian Mihai Cioc0Ștefan Cătălin Popa1Ana Alexandra Olariu2Cătălina Florentina Popa3Cristian-Bogdan Nica4Management Department, Bucharest University of Economic Studies, 010374 Bucharest, RomaniaManagement Department, Bucharest University of Economic Studies, 010374 Bucharest, RomaniaManagement Department, Bucharest University of Economic Studies, 010374 Bucharest, RomaniaManagement Department, Bucharest University of Economic Studies, 010374 Bucharest, RomaniaManagement Department, Bucharest University of Economic Studies, 010374 Bucharest, RomaniaThe role of social influence (SI) as a determining factor in accepting new technologies has been addressed in several studies using the initial or extended technology acceptance model (TAM). This research uses an adaptation of the extended technology acceptance model (TAM) to analyze the behavioral intention of Romanian consumers regarding the use of energy efficiency smart solutions (EESS) under the effect of social influence. Data were processed with the structural equation modeling technique (PLS-SEM). The sample consisted of 302 domestic electricity consumers in Romania. The study’s findings show that the respondents’ perceptions of the two social influence dimensions—network of friends, colleagues, or family (SI_FF); and public space (SI_PS)—and their effects on other conceptual model variables are significantly different. The main implications highlight that the proposed model addresses social influence on two levels (SI_FF and SI_PS), to highlight not only the differences in users’ perceptions, but also the main directions in which efforts to promote these technologies should be focused more intensively, in the context of implementing European policies regarding the reduction of energy consumption at the level of household consumers. An important component of the proposed model is the analysis of the role of hedonic motivation constructs, expected performance, perceived usefulness, and perceived ease of use in mediating the relationship between social influence and behavioral intention to use.https://www.mdpi.com/2076-3417/13/18/10241social influencesocial normsEESSTAMhedonic motivationtechnology acceptance |
| spellingShingle | Marian Mihai Cioc Ștefan Cătălin Popa Ana Alexandra Olariu Cătălina Florentina Popa Cristian-Bogdan Nica Behavioral Intentions to Use Energy Efficiency Smart Solutions under the Impact of Social Influence: An Extended TAM Approach Applied Sciences social influence social norms EESS TAM hedonic motivation technology acceptance |
| title | Behavioral Intentions to Use Energy Efficiency Smart Solutions under the Impact of Social Influence: An Extended TAM Approach |
| title_full | Behavioral Intentions to Use Energy Efficiency Smart Solutions under the Impact of Social Influence: An Extended TAM Approach |
| title_fullStr | Behavioral Intentions to Use Energy Efficiency Smart Solutions under the Impact of Social Influence: An Extended TAM Approach |
| title_full_unstemmed | Behavioral Intentions to Use Energy Efficiency Smart Solutions under the Impact of Social Influence: An Extended TAM Approach |
| title_short | Behavioral Intentions to Use Energy Efficiency Smart Solutions under the Impact of Social Influence: An Extended TAM Approach |
| title_sort | behavioral intentions to use energy efficiency smart solutions under the impact of social influence an extended tam approach |
| topic | social influence social norms EESS TAM hedonic motivation technology acceptance |
| url | https://www.mdpi.com/2076-3417/13/18/10241 |
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