PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN WORD OF MOUTH MAHASISWA PROGRAM STUDI DIPLOMA III ADMINISTRASI PERPAJAKAN FISIP USU
The objective of the research was to know and to analyze the influence of service<br />quality on students’ word of mouth through their satisfaction in the Diploma III of<br />Taxation Administration Study Program, FISIP USU. The type of the research<br />was descriptive quantitati...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Muhammadiyah Sumatera Utara
2017-12-01
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| Series: | Jurnal Ilmiah Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | http://jurnal.umsu.ac.id/index.php/mbisnis/article/view/207 |
| _version_ | 1818551576331026432 |
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| author | Aida W Batubara Paham - Ginting Arlina Nurbaity Lubis |
| author_facet | Aida W Batubara Paham - Ginting Arlina Nurbaity Lubis |
| author_sort | Aida W Batubara |
| collection | DOAJ |
| description | The objective of the research was to know and to analyze the influence of service<br />quality on students’ word of mouth through their satisfaction in the Diploma III of<br />Taxation Administration Study Program, FISIP USU. The type of the research<br />was descriptive quantitative and its nature was descriptive explanatory. The<br />result of the research showed that 1) service quality had positive and significant<br />influence on students’ word of mouth through their satisfaction, 2) satisfaction<br />had positive and significant influence on students’ word of mouth, and 3) there<br />was indirect influence of service quality on students’ word of mouth through their<br />satisfaction with the value of 0.235, while there was direct influence of service<br />quality on students’ word of mouth with the value of 0.394 which indicated that<br />direct influence was more dominant that indirect influence. |
| first_indexed | 2024-12-12T09:01:44Z |
| format | Article |
| id | doaj.art-3a5fc5d7c6e5476cad8fe61251567ebe |
| institution | Directory Open Access Journal |
| issn | 1693-7619 2580-4170 |
| language | Indonesian |
| last_indexed | 2024-12-12T09:01:44Z |
| publishDate | 2017-12-01 |
| publisher | Universitas Muhammadiyah Sumatera Utara |
| record_format | Article |
| series | Jurnal Ilmiah Manajemen dan Bisnis |
| spelling | doaj.art-3a5fc5d7c6e5476cad8fe61251567ebe2022-12-22T00:29:49ZindUniversitas Muhammadiyah Sumatera UtaraJurnal Ilmiah Manajemen dan Bisnis1693-76192580-41702017-12-0114210.30596/jimb.v14i2.2071003PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN WORD OF MOUTH MAHASISWA PROGRAM STUDI DIPLOMA III ADMINISTRASI PERPAJAKAN FISIP USUAida W Batubara0Paham - Ginting1Arlina Nurbaity Lubis2Universitas Sumatera UtaraUniversitas Sumatera UtaraUniversitas Sumatera UtaraThe objective of the research was to know and to analyze the influence of service<br />quality on students’ word of mouth through their satisfaction in the Diploma III of<br />Taxation Administration Study Program, FISIP USU. The type of the research<br />was descriptive quantitative and its nature was descriptive explanatory. The<br />result of the research showed that 1) service quality had positive and significant<br />influence on students’ word of mouth through their satisfaction, 2) satisfaction<br />had positive and significant influence on students’ word of mouth, and 3) there<br />was indirect influence of service quality on students’ word of mouth through their<br />satisfaction with the value of 0.235, while there was direct influence of service<br />quality on students’ word of mouth with the value of 0.394 which indicated that<br />direct influence was more dominant that indirect influence.http://jurnal.umsu.ac.id/index.php/mbisnis/article/view/207manajemen |
| spellingShingle | Aida W Batubara Paham - Ginting Arlina Nurbaity Lubis PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN WORD OF MOUTH MAHASISWA PROGRAM STUDI DIPLOMA III ADMINISTRASI PERPAJAKAN FISIP USU Jurnal Ilmiah Manajemen dan Bisnis manajemen |
| title | PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN WORD OF MOUTH MAHASISWA PROGRAM STUDI DIPLOMA III ADMINISTRASI PERPAJAKAN FISIP USU |
| title_full | PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN WORD OF MOUTH MAHASISWA PROGRAM STUDI DIPLOMA III ADMINISTRASI PERPAJAKAN FISIP USU |
| title_fullStr | PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN WORD OF MOUTH MAHASISWA PROGRAM STUDI DIPLOMA III ADMINISTRASI PERPAJAKAN FISIP USU |
| title_full_unstemmed | PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN WORD OF MOUTH MAHASISWA PROGRAM STUDI DIPLOMA III ADMINISTRASI PERPAJAKAN FISIP USU |
| title_short | PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN WORD OF MOUTH MAHASISWA PROGRAM STUDI DIPLOMA III ADMINISTRASI PERPAJAKAN FISIP USU |
| title_sort | pengaruh kualitas pelayanan terhadap kepuasan dan word of mouth mahasiswa program studi diploma iii administrasi perpajakan fisip usu |
| topic | manajemen |
| url | http://jurnal.umsu.ac.id/index.php/mbisnis/article/view/207 |
| work_keys_str_mv | AT aidawbatubara pengaruhkualitaspelayananterhadapkepuasandanwordofmouthmahasiswaprogramstudidiplomaiiiadministrasiperpajakanfisipusu AT pahamginting pengaruhkualitaspelayananterhadapkepuasandanwordofmouthmahasiswaprogramstudidiplomaiiiadministrasiperpajakanfisipusu AT arlinanurbaitylubis pengaruhkualitaspelayananterhadapkepuasandanwordofmouthmahasiswaprogramstudidiplomaiiiadministrasiperpajakanfisipusu |