Healthy and Sustainable Food Shopping: A Survey of Intentions and Motivations
ObjectivesTo determine the relationship between sustainable and healthy food shopping behavior comparing general motivation with the immediate intention to act.MethodWe conducted an online survey of 144 staff at the Cork Institute of Technology, Ireland, using a questionnaire based on the Theory of...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2022-03-01
|
| Series: | Frontiers in Nutrition |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fnut.2022.742614/full |
| _version_ | 1819125090585935872 |
|---|---|
| author | Julia Blanke Julia Blanke Joël Billieux Claus Vögele |
| author_facet | Julia Blanke Julia Blanke Joël Billieux Claus Vögele |
| author_sort | Julia Blanke |
| collection | DOAJ |
| description | ObjectivesTo determine the relationship between sustainable and healthy food shopping behavior comparing general motivation with the immediate intention to act.MethodWe conducted an online survey of 144 staff at the Cork Institute of Technology, Ireland, using a questionnaire based on the Theory of Planned Behavior and the Self-Determination Theory to compute the Behavioral Intention score and the Relative Autonomy Index in relation to healthy and sustainable grocery shopping.ResultsThe intention to shop healthy food was higher (p < 0.001, Cohen's d = 0.56) than the intention to shop in a sustainable way. A significant intention-action gap was observed for both healthy (p < 0.001, Cohen's d = 0.97) and sustainable grocery shopping (p < 0.001, Cohen's d = 1.78). While there was a significant correlation (p < 0.001) between the longer-term motivations to act in a healthy and sustainable way, this association was not significant (p = 0.16) for the more short-term Behavioral Intention scores.Conclusion and ImplicationsHealth was identified as a more important driver for dietary behavior compared to sustainability. While longer-term motivation shows a stronger correlation between healthy and sustainable grocery shopping, short-term intentions do not follow this pattern as strongly. A significant intention-action gap exists for both, which is stronger for sustainability than for health. |
| first_indexed | 2024-12-22T07:34:37Z |
| format | Article |
| id | doaj.art-3a7fb3ec21414c6c81bb13ee1ce54dac |
| institution | Directory Open Access Journal |
| issn | 2296-861X |
| language | English |
| last_indexed | 2024-12-22T07:34:37Z |
| publishDate | 2022-03-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Nutrition |
| spelling | doaj.art-3a7fb3ec21414c6c81bb13ee1ce54dac2022-12-21T18:33:55ZengFrontiers Media S.A.Frontiers in Nutrition2296-861X2022-03-01910.3389/fnut.2022.742614742614Healthy and Sustainable Food Shopping: A Survey of Intentions and MotivationsJulia Blanke0Julia Blanke1Joël Billieux2Claus Vögele3Department of Behavioural and Cognitive Sciences, University of Luxembourg, Esch-sur-Alzette, LuxembourgPeople Behaviour & Technology Integration Research Group, Munster Technological University, Cork, IrelandInstitute of Psychology, University of Lausanne, Lausanne, SwitzerlandDepartment of Behavioural and Cognitive Sciences, University of Luxembourg, Esch-sur-Alzette, LuxembourgObjectivesTo determine the relationship between sustainable and healthy food shopping behavior comparing general motivation with the immediate intention to act.MethodWe conducted an online survey of 144 staff at the Cork Institute of Technology, Ireland, using a questionnaire based on the Theory of Planned Behavior and the Self-Determination Theory to compute the Behavioral Intention score and the Relative Autonomy Index in relation to healthy and sustainable grocery shopping.ResultsThe intention to shop healthy food was higher (p < 0.001, Cohen's d = 0.56) than the intention to shop in a sustainable way. A significant intention-action gap was observed for both healthy (p < 0.001, Cohen's d = 0.97) and sustainable grocery shopping (p < 0.001, Cohen's d = 1.78). While there was a significant correlation (p < 0.001) between the longer-term motivations to act in a healthy and sustainable way, this association was not significant (p = 0.16) for the more short-term Behavioral Intention scores.Conclusion and ImplicationsHealth was identified as a more important driver for dietary behavior compared to sustainability. While longer-term motivation shows a stronger correlation between healthy and sustainable grocery shopping, short-term intentions do not follow this pattern as strongly. A significant intention-action gap exists for both, which is stronger for sustainability than for health.https://www.frontiersin.org/articles/10.3389/fnut.2022.742614/fullhealthsustainabilitygrocery shoppingbehavioral intentionmotivationtheory of planned behavior |
| spellingShingle | Julia Blanke Julia Blanke Joël Billieux Claus Vögele Healthy and Sustainable Food Shopping: A Survey of Intentions and Motivations Frontiers in Nutrition health sustainability grocery shopping behavioral intention motivation theory of planned behavior |
| title | Healthy and Sustainable Food Shopping: A Survey of Intentions and Motivations |
| title_full | Healthy and Sustainable Food Shopping: A Survey of Intentions and Motivations |
| title_fullStr | Healthy and Sustainable Food Shopping: A Survey of Intentions and Motivations |
| title_full_unstemmed | Healthy and Sustainable Food Shopping: A Survey of Intentions and Motivations |
| title_short | Healthy and Sustainable Food Shopping: A Survey of Intentions and Motivations |
| title_sort | healthy and sustainable food shopping a survey of intentions and motivations |
| topic | health sustainability grocery shopping behavioral intention motivation theory of planned behavior |
| url | https://www.frontiersin.org/articles/10.3389/fnut.2022.742614/full |
| work_keys_str_mv | AT juliablanke healthyandsustainablefoodshoppingasurveyofintentionsandmotivations AT juliablanke healthyandsustainablefoodshoppingasurveyofintentionsandmotivations AT joelbillieux healthyandsustainablefoodshoppingasurveyofintentionsandmotivations AT clausvogele healthyandsustainablefoodshoppingasurveyofintentionsandmotivations |