Supplier relationship marketing practices and small retailer performance in South Africa

Supplier relationship marketing practices and small retailer performance in South Africa

The purpose of the study on which this article is based, was to interrogate the relationship marketing practices of small retailers in South Africa. The researcher also explores the impact of relationship marketing practices on the performance of small retailers in South Africa (SA). Objectives were...

Полное описание

Библиографические подробности
Главный автор:	KM Makhitha
Формат:	Статья
Язык:	English
Опубликовано:	Taylor & Francis Group 2019-01-01
Серии:	Cogent Business & Management
Предметы:	relationship marketing small and medium-sized enterprises small retailers performance
Online-ссылка:	http://dx.doi.org/10.1080/23311975.2019.1672490

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