Supplier relationship marketing practices and small retailer performance in South Africa

Supplier relationship marketing practices and small retailer performance in South Africa

The purpose of the study on which this article is based, was to interrogate the relationship marketing practices of small retailers in South Africa. The researcher also explores the impact of relationship marketing practices on the performance of small retailers in South Africa (SA). Objectives were...

Bibliografske podrobnosti
Glavni avtor:	KM Makhitha
Format:	Article
Jezik:	English
Izdano:	Taylor & Francis Group 2019-01-01
Serija:	Cogent Business & Management
Teme:	relationship marketing small and medium-sized enterprises small retailers performance
Online dostop:	http://dx.doi.org/10.1080/23311975.2019.1672490

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