Supplier relationship marketing practices and small retailer performance in South Africa

Supplier relationship marketing practices and small retailer performance in South Africa

The purpose of the study on which this article is based, was to interrogate the relationship marketing practices of small retailers in South Africa. The researcher also explores the impact of relationship marketing practices on the performance of small retailers in South Africa (SA). Objectives were...

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Chi tiết về thư mục
Tác giả chính:	KM Makhitha
Định dạng:	Bài viết
Ngôn ngữ:	English
Được phát hành:	Taylor & Francis Group 2019-01-01
Loạt:	Cogent Business & Management
Những chủ đề:	relationship marketing small and medium-sized enterprises small retailers performance
Truy cập trực tuyến:	http://dx.doi.org/10.1080/23311975.2019.1672490

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