Supplier relationship marketing practices and small retailer performance in South Africa

Supplier relationship marketing practices and small retailer performance in South Africa

The purpose of the study on which this article is based, was to interrogate the relationship marketing practices of small retailers in South Africa. The researcher also explores the impact of relationship marketing practices on the performance of small retailers in South Africa (SA). Objectives were...

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Dades bibliogràfiques
Autor principal: KM Makhitha
Format: Article
Idioma:English
Publicat: Taylor & Francis Group 2019-01-01
Col·lecció:Cogent Business & Management
Matèries:
relationship marketing
small and medium-sized enterprises
small retailers
performance
Accés en línia:http://dx.doi.org/10.1080/23311975.2019.1672490

Internet

http://dx.doi.org/10.1080/23311975.2019.1672490

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