Supplier relationship marketing practices and small retailer performance in South Africa

Supplier relationship marketing practices and small retailer performance in South Africa

The purpose of the study on which this article is based, was to interrogate the relationship marketing practices of small retailers in South Africa. The researcher also explores the impact of relationship marketing practices on the performance of small retailers in South Africa (SA). Objectives were...

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Bibliografiske detaljer
Hovedforfatter: KM Makhitha
Format: Article
Sprog:English
Udgivet: Taylor & Francis Group 2019-01-01
Serier:Cogent Business & Management
Fag:
relationship marketing
small and medium-sized enterprises
small retailers
performance
Online adgang:http://dx.doi.org/10.1080/23311975.2019.1672490

Internet

http://dx.doi.org/10.1080/23311975.2019.1672490

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