Supplier relationship marketing practices and small retailer performance in South Africa

Supplier relationship marketing practices and small retailer performance in South Africa

The purpose of the study on which this article is based, was to interrogate the relationship marketing practices of small retailers in South Africa. The researcher also explores the impact of relationship marketing practices on the performance of small retailers in South Africa (SA). Objectives were...

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Bibliografski detalji
Glavni autor: KM Makhitha
Format: Članak
Jezik:English
Izdano: Taylor & Francis Group 2019-01-01
Serija:Cogent Business & Management
Teme:
relationship marketing
small and medium-sized enterprises
small retailers
performance
Online pristup:http://dx.doi.org/10.1080/23311975.2019.1672490

Internet

http://dx.doi.org/10.1080/23311975.2019.1672490

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