Supplier relationship marketing practices and small retailer performance in South Africa

Supplier relationship marketing practices and small retailer performance in South Africa

The purpose of the study on which this article is based, was to interrogate the relationship marketing practices of small retailers in South Africa. The researcher also explores the impact of relationship marketing practices on the performance of small retailers in South Africa (SA). Objectives were...

Szczegółowa specyfikacja

Opis bibliograficzny
1. autor: KM Makhitha
Format: Artykuł
Język:English
Wydane: Taylor & Francis Group 2019-01-01
Seria:Cogent Business & Management
Hasła przedmiotowe:
relationship marketing
small and medium-sized enterprises
small retailers
performance
Dostęp online:http://dx.doi.org/10.1080/23311975.2019.1672490

Internet

http://dx.doi.org/10.1080/23311975.2019.1672490

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