| Summary: | This study aims to look at the attitude of maintaining the Malay language in generation Z on Penyengat Island, Tanjungpinang City, Riau Archipelago. The object of research is generation Z on Penyengat Island, Tanjungpinang City, Riau Archipelago. This type of research is descriptive quantitative. The data collection technique used is the distribution of questionnaires. Data analysis techniques are performed based on frequency and percentage calculations. The results of the study in this study were obtained attitudinal measurements based on gender, education level, and job level. Based on the results obtained, it appears that language contact influences language retention attitudes in generation Z on Penyengat Island, Tanjungpinang City, Riau Archipelago, because the result is the lowest value, namely 0.29. However, overall, the results of the calculations show that language retention in generation z is 0.529040833, included in the value range of 0.41 – 0.60. This shows that the maintenance of the Malay language in Generation Z on Penyengat Island, Tanjungpinang City, Riau Islands is in a position of decline.
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