The effectiveness of using the animation technique in building the mental image of the logo
Animation relied in the beginning on the technical creative development to reach forms in which movement flows through optical deception to give a sense of the third dimension and move it at different speeds in order to reach a mental and visual persuasion for the audience until it accepts a movemen...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
Arab Association for Islamic Civilization and Art
2023-07-01
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| Series: | Journal of Architecture, Art & Humanistic Science |
| Subjects: | |
| Online Access: | https://mjaf.journals.ekb.eg/article_185625_821e82c25b4762d9300a7c39446fbaec.pdf |
| _version_ | 1797795970348482560 |
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| author | Amira Gahzi Mohamed Sherif Sabry Atiyat Bayoumy Al Jabry |
| author_facet | Amira Gahzi Mohamed Sherif Sabry Atiyat Bayoumy Al Jabry |
| author_sort | Amira Gahzi |
| collection | DOAJ |
| description | Animation relied in the beginning on the technical creative development to reach forms in which movement flows through optical deception to give a sense of the third dimension and move it at different speeds in order to reach a mental and visual persuasion for the audience until it accepts a movement that did not happen in reality or if it never existed but is purely a fantasy The designer. This technology has accompanied the development of computer graphics and the modern technological renaissance, so designers are using this technology with the latest interactive technological methods in moving logos, which depend on rules and stages with the aim of building a mental image of the recipient by achieving interaction between him and the animated logo, which increases its attractiveness when seeing it. The mental image that the individual forms when he sees the logo of any institution is nothing but a coherent building.It builds a set of ideas and information that the individual stores and preserves the most important characteristics to evoke them when needed. Movement in the logo aims to transform its shape, colour, movement, and others, and a certain aspect of the logo may change, such as: The direction of the icon, the position of the colours, or the entire design gets an overhaul every time the logo is presented so that the movement of the logo stands out, creating an interaction between it and the recipient. The animated logo plays a great interactive role in the formation of the mental image in social media ads and external advertisements and confirming the mental image of the announced institution, through the use of the same logo and the introduction of some influences and dimensions on it to reach the basic form after generating the studied dramatic movement of the animated logo to reach the maximum levels of persuasion for the recipient. The mind cannot keep everything it is exposed to fully all the time, but it retains symbols, images and impressions of objective reality and merely. |
| first_indexed | 2024-03-13T03:26:05Z |
| format | Article |
| id | doaj.art-3a8c80642fd445d0a97d9eb42d7efed1 |
| institution | Directory Open Access Journal |
| issn | 2356-9654 2357-0342 |
| language | Arabic |
| last_indexed | 2024-03-13T03:26:05Z |
| publishDate | 2023-07-01 |
| publisher | Arab Association for Islamic Civilization and Art |
| record_format | Article |
| series | Journal of Architecture, Art & Humanistic Science |
| spelling | doaj.art-3a8c80642fd445d0a97d9eb42d7efed12023-06-25T08:21:22ZaraArab Association for Islamic Civilization and ArtJournal of Architecture, Art & Humanistic Science2356-96542357-03422023-07-0184038440110.21608/mjaf.2021.81341.2376185625The effectiveness of using the animation technique in building the mental image of the logoAmira Gahzi0Mohamed Sherif Sabry1Atiyat Bayoumy Al Jabry2October 6 unvirsteyFaculty of Applied Arts – Helwan UniversityFaculty of Applied Arts – Helwan UniversityAnimation relied in the beginning on the technical creative development to reach forms in which movement flows through optical deception to give a sense of the third dimension and move it at different speeds in order to reach a mental and visual persuasion for the audience until it accepts a movement that did not happen in reality or if it never existed but is purely a fantasy The designer. This technology has accompanied the development of computer graphics and the modern technological renaissance, so designers are using this technology with the latest interactive technological methods in moving logos, which depend on rules and stages with the aim of building a mental image of the recipient by achieving interaction between him and the animated logo, which increases its attractiveness when seeing it. The mental image that the individual forms when he sees the logo of any institution is nothing but a coherent building.It builds a set of ideas and information that the individual stores and preserves the most important characteristics to evoke them when needed. Movement in the logo aims to transform its shape, colour, movement, and others, and a certain aspect of the logo may change, such as: The direction of the icon, the position of the colours, or the entire design gets an overhaul every time the logo is presented so that the movement of the logo stands out, creating an interaction between it and the recipient. The animated logo plays a great interactive role in the formation of the mental image in social media ads and external advertisements and confirming the mental image of the announced institution, through the use of the same logo and the introduction of some influences and dimensions on it to reach the basic form after generating the studied dramatic movement of the animated logo to reach the maximum levels of persuasion for the recipient. The mind cannot keep everything it is exposed to fully all the time, but it retains symbols, images and impressions of objective reality and merely.https://mjaf.journals.ekb.eg/article_185625_821e82c25b4762d9300a7c39446fbaec.pdfmovement in the logomental imagelogo |
| spellingShingle | Amira Gahzi Mohamed Sherif Sabry Atiyat Bayoumy Al Jabry The effectiveness of using the animation technique in building the mental image of the logo Journal of Architecture, Art & Humanistic Science movement in the logo mental image logo |
| title | The effectiveness of using the animation technique in building the mental image of the logo |
| title_full | The effectiveness of using the animation technique in building the mental image of the logo |
| title_fullStr | The effectiveness of using the animation technique in building the mental image of the logo |
| title_full_unstemmed | The effectiveness of using the animation technique in building the mental image of the logo |
| title_short | The effectiveness of using the animation technique in building the mental image of the logo |
| title_sort | effectiveness of using the animation technique in building the mental image of the logo |
| topic | movement in the logo mental image logo |
| url | https://mjaf.journals.ekb.eg/article_185625_821e82c25b4762d9300a7c39446fbaec.pdf |
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