Understanding Smallholder Farmers’ Intention to Adopt Agricultural Apps: The Role of Mastery Approach and Innovation Hubs in Mexico

Understanding Smallholder Farmers’ Intention to Adopt Agricultural Apps: The Role of Mastery Approach and Innovation Hubs in Mexico

While several studies have focused on the actual adoption of agricultural apps and the relevance of the apps’ content, very few studies have focused on drivers of the farmer’s intention and initial decision to adopt. Based on a survey of 394 smallholder farmers in 2019, this study investigated willi...

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Bibliographic Details
Main Authors:	Janet Molina-Maturano, Nele Verhulst, Juan Tur-Cardona, David T. Güereña, Andrea Gardeazábal-Monsalve, Bram Govaerts, Stijn Speelman
Format:	Article
Language:	English
Published:	MDPI AG 2021-01-01
Series:	Agronomy
Subjects:	structural equation modelling smallholder farmers smartphone apps decision-support systems unified theory of acceptance and use of technology innovation hubs
Online Access:	https://www.mdpi.com/2073-4395/11/2/194

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