Detecting E-Commerce Water Army through Graph Modeling on User Multiple Collusive Relationships: A Case Study of China’s Hotel Industry
In the e-commerce environment, it is very common for consumers to select goods or services based on online reviews from social platforms. However, the behavior of some unscrupulous merchants who hire a “water army” to brush up on reviews of their products has been continuously exposed, which serious...
Main Authors: | , , |
---|---|
Format: | Article |
Language: | English |
Published: |
MDPI AG
2023-01-01
|
Series: | Journal of Theoretical and Applied Electronic Commerce Research |
Subjects: | |
Online Access: | https://www.mdpi.com/0718-1876/18/1/6 |