Detecting E-Commerce Water Army through Graph Modeling on User Multiple Collusive Relationships: A Case Study of China’s Hotel Industry
In the e-commerce environment, it is very common for consumers to select goods or services based on online reviews from social platforms. However, the behavior of some unscrupulous merchants who hire a “water army” to brush up on reviews of their products has been continuously exposed, which serious...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-01-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/18/1/6 |