Selective Distribution Agreement Studying the Law of the European Union and Iranian Law

In line with the increasing economic developments and, as a consequence, the expansion of companies in the current post-competitive era, companies have turned to marketing more than ever to gain a competitive advantage. Contracts that have a marketing function can be divided into different types; On...

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Main Authors: Mohammad Bagher Parsapour, sajjad kalantarzadeh sadabad
Format: Article
Language:fas
Published: University of Qom 2021-12-01
Series:پژوهش تطبیقی حقوق اسلام و غرب
Subjects:
Online Access:https://csiw.qom.ac.ir/article_1964_93fecbb61d3625b417fa2e2f533344f4.pdf
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author Mohammad Bagher Parsapour
sajjad kalantarzadeh sadabad
author_facet Mohammad Bagher Parsapour
sajjad kalantarzadeh sadabad
author_sort Mohammad Bagher Parsapour
collection DOAJ
description In line with the increasing economic developments and, as a consequence, the expansion of companies in the current post-competitive era, companies have turned to marketing more than ever to gain a competitive advantage. Contracts that have a marketing function can be divided into different types; One of the most common types of contracts is the selective distribution contract. In the EU legal system, the contract is a binding agreement whereby the supplier undertakes to supply products (goods and services) to authorized distributors (distributors who are qualified according to selected criteria) and in return for distribution, the buyer undertakes to resell the products among authorized distributors or final consumers. By concluding selective distribution contracts between the supplier and the distributors, a distribution network is created. This network is called the selective distribution system. Selection criteria are divided into different types: 1) quantitative or qualitative criteria; 2) objective or personal criteria; and 3) commercial or technical competence. The purpose of choosing a selective distribution system is branding, maintaining brand value and maintaining standards and quality in the distribution phase so that the customer gains a quality shopping experience by purchasing the product. In the Iranian legal system, despite the widespread use of the contract, its legal meaning and nature remain unknown and cannot be analyzed in the form of any specific contract, but according to the principle of freedom of contract in Article 10 of the Civil Code, it is accepted.
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spelling doaj.art-3ae45391ee324323b31d7f9b1010b2ea2024-03-31T19:11:33ZfasUniversity of Qomپژوهش تطبیقی حقوق اسلام و غرب2476-42132476-42212021-12-01848711610.22091/csiw.2021.7202.21311964Selective Distribution Agreement Studying the Law of the European Union and Iranian LawMohammad Bagher Parsapour0sajjad kalantarzadeh sadabad1Associate Professor, Department of Private Law, Faculty of Law, Tarbiat Modarres University .MA Student in Private Law, Faculty of Law, Tarbiat Modarres University.In line with the increasing economic developments and, as a consequence, the expansion of companies in the current post-competitive era, companies have turned to marketing more than ever to gain a competitive advantage. Contracts that have a marketing function can be divided into different types; One of the most common types of contracts is the selective distribution contract. In the EU legal system, the contract is a binding agreement whereby the supplier undertakes to supply products (goods and services) to authorized distributors (distributors who are qualified according to selected criteria) and in return for distribution, the buyer undertakes to resell the products among authorized distributors or final consumers. By concluding selective distribution contracts between the supplier and the distributors, a distribution network is created. This network is called the selective distribution system. Selection criteria are divided into different types: 1) quantitative or qualitative criteria; 2) objective or personal criteria; and 3) commercial or technical competence. The purpose of choosing a selective distribution system is branding, maintaining brand value and maintaining standards and quality in the distribution phase so that the customer gains a quality shopping experience by purchasing the product. In the Iranian legal system, despite the widespread use of the contract, its legal meaning and nature remain unknown and cannot be analyzed in the form of any specific contract, but according to the principle of freedom of contract in Article 10 of the Civil Code, it is accepted.https://csiw.qom.ac.ir/article_1964_93fecbb61d3625b417fa2e2f533344f4.pdfselective distribution agreementsupplierdistributoreu lawiranian law
spellingShingle Mohammad Bagher Parsapour
sajjad kalantarzadeh sadabad
Selective Distribution Agreement Studying the Law of the European Union and Iranian Law
پژوهش تطبیقی حقوق اسلام و غرب
selective distribution agreement
supplier
distributor
eu law
iranian law
title Selective Distribution Agreement Studying the Law of the European Union and Iranian Law
title_full Selective Distribution Agreement Studying the Law of the European Union and Iranian Law
title_fullStr Selective Distribution Agreement Studying the Law of the European Union and Iranian Law
title_full_unstemmed Selective Distribution Agreement Studying the Law of the European Union and Iranian Law
title_short Selective Distribution Agreement Studying the Law of the European Union and Iranian Law
title_sort selective distribution agreement studying the law of the european union and iranian law
topic selective distribution agreement
supplier
distributor
eu law
iranian law
url https://csiw.qom.ac.ir/article_1964_93fecbb61d3625b417fa2e2f533344f4.pdf
work_keys_str_mv AT mohammadbagherparsapour selectivedistributionagreementstudyingthelawoftheeuropeanunionandiranianlaw
AT sajjadkalantarzadehsadabad selectivedistributionagreementstudyingthelawoftheeuropeanunionandiranianlaw