Selective Distribution Agreement Studying the Law of the European Union and Iranian Law
In line with the increasing economic developments and, as a consequence, the expansion of companies in the current post-competitive era, companies have turned to marketing more than ever to gain a competitive advantage. Contracts that have a marketing function can be divided into different types; On...
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Format: | Article |
Language: | fas |
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University of Qom
2021-12-01
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Series: | پژوهش تطبیقی حقوق اسلام و غرب |
Subjects: | |
Online Access: | https://csiw.qom.ac.ir/article_1964_93fecbb61d3625b417fa2e2f533344f4.pdf |
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author | Mohammad Bagher Parsapour sajjad kalantarzadeh sadabad |
author_facet | Mohammad Bagher Parsapour sajjad kalantarzadeh sadabad |
author_sort | Mohammad Bagher Parsapour |
collection | DOAJ |
description | In line with the increasing economic developments and, as a consequence, the expansion of companies in the current post-competitive era, companies have turned to marketing more than ever to gain a competitive advantage. Contracts that have a marketing function can be divided into different types; One of the most common types of contracts is the selective distribution contract. In the EU legal system, the contract is a binding agreement whereby the supplier undertakes to supply products (goods and services) to authorized distributors (distributors who are qualified according to selected criteria) and in return for distribution, the buyer undertakes to resell the products among authorized distributors or final consumers. By concluding selective distribution contracts between the supplier and the distributors, a distribution network is created. This network is called the selective distribution system. Selection criteria are divided into different types: 1) quantitative or qualitative criteria; 2) objective or personal criteria; and 3) commercial or technical competence. The purpose of choosing a selective distribution system is branding, maintaining brand value and maintaining standards and quality in the distribution phase so that the customer gains a quality shopping experience by purchasing the product. In the Iranian legal system, despite the widespread use of the contract, its legal meaning and nature remain unknown and cannot be analyzed in the form of any specific contract, but according to the principle of freedom of contract in Article 10 of the Civil Code, it is accepted. |
first_indexed | 2024-04-24T16:09:45Z |
format | Article |
id | doaj.art-3ae45391ee324323b31d7f9b1010b2ea |
institution | Directory Open Access Journal |
issn | 2476-4213 2476-4221 |
language | fas |
last_indexed | 2024-04-24T16:09:45Z |
publishDate | 2021-12-01 |
publisher | University of Qom |
record_format | Article |
series | پژوهش تطبیقی حقوق اسلام و غرب |
spelling | doaj.art-3ae45391ee324323b31d7f9b1010b2ea2024-03-31T19:11:33ZfasUniversity of Qomپژوهش تطبیقی حقوق اسلام و غرب2476-42132476-42212021-12-01848711610.22091/csiw.2021.7202.21311964Selective Distribution Agreement Studying the Law of the European Union and Iranian LawMohammad Bagher Parsapour0sajjad kalantarzadeh sadabad1Associate Professor, Department of Private Law, Faculty of Law, Tarbiat Modarres University .MA Student in Private Law, Faculty of Law, Tarbiat Modarres University.In line with the increasing economic developments and, as a consequence, the expansion of companies in the current post-competitive era, companies have turned to marketing more than ever to gain a competitive advantage. Contracts that have a marketing function can be divided into different types; One of the most common types of contracts is the selective distribution contract. In the EU legal system, the contract is a binding agreement whereby the supplier undertakes to supply products (goods and services) to authorized distributors (distributors who are qualified according to selected criteria) and in return for distribution, the buyer undertakes to resell the products among authorized distributors or final consumers. By concluding selective distribution contracts between the supplier and the distributors, a distribution network is created. This network is called the selective distribution system. Selection criteria are divided into different types: 1) quantitative or qualitative criteria; 2) objective or personal criteria; and 3) commercial or technical competence. The purpose of choosing a selective distribution system is branding, maintaining brand value and maintaining standards and quality in the distribution phase so that the customer gains a quality shopping experience by purchasing the product. In the Iranian legal system, despite the widespread use of the contract, its legal meaning and nature remain unknown and cannot be analyzed in the form of any specific contract, but according to the principle of freedom of contract in Article 10 of the Civil Code, it is accepted.https://csiw.qom.ac.ir/article_1964_93fecbb61d3625b417fa2e2f533344f4.pdfselective distribution agreementsupplierdistributoreu lawiranian law |
spellingShingle | Mohammad Bagher Parsapour sajjad kalantarzadeh sadabad Selective Distribution Agreement Studying the Law of the European Union and Iranian Law پژوهش تطبیقی حقوق اسلام و غرب selective distribution agreement supplier distributor eu law iranian law |
title | Selective Distribution Agreement Studying the Law of the European Union and Iranian Law |
title_full | Selective Distribution Agreement Studying the Law of the European Union and Iranian Law |
title_fullStr | Selective Distribution Agreement Studying the Law of the European Union and Iranian Law |
title_full_unstemmed | Selective Distribution Agreement Studying the Law of the European Union and Iranian Law |
title_short | Selective Distribution Agreement Studying the Law of the European Union and Iranian Law |
title_sort | selective distribution agreement studying the law of the european union and iranian law |
topic | selective distribution agreement supplier distributor eu law iranian law |
url | https://csiw.qom.ac.ir/article_1964_93fecbb61d3625b417fa2e2f533344f4.pdf |
work_keys_str_mv | AT mohammadbagherparsapour selectivedistributionagreementstudyingthelawoftheeuropeanunionandiranianlaw AT sajjadkalantarzadehsadabad selectivedistributionagreementstudyingthelawoftheeuropeanunionandiranianlaw |