Is Visitor Satisfaction High Enough? A Case of Rural Tourism Destination, South Bohemia
Satisfaction of visitors in tourism destinations is one of the most discussed topics in destination management and marketing. Many destinations report high satisfaction of their visitors. The objective of this study is to analyze overall satisfaction and satisfaction components in eleven tourism are...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2022-06-01
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| Series: | European Countryside |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/euco-2022-0017 |
| _version_ | 1818027346611929088 |
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| author | Štumpf Petr Janeček Petr Vojtko Viktor |
| author_facet | Štumpf Petr Janeček Petr Vojtko Viktor |
| author_sort | Štumpf Petr |
| collection | DOAJ |
| description | Satisfaction of visitors in tourism destinations is one of the most discussed topics in destination management and marketing. Many destinations report high satisfaction of their visitors. The objective of this study is to analyze overall satisfaction and satisfaction components in eleven tourism areas within South Bohemia, a typical Czech rural region, and to define the high level of satisfaction using benchmarking as a methodological approach. Using ANOVA and Pearson’s correlation, we identified the high level of satisfaction following the against-the-best benchmarking and the against-the-industry average approach. The results also show that perceived atmosphere in a destination, willingness to help and friendliness are the most significant components correlating with overall satisfaction. |
| first_indexed | 2024-12-10T04:46:26Z |
| format | Article |
| id | doaj.art-3ae7309ea4294a4284e242c881c09a74 |
| institution | Directory Open Access Journal |
| issn | 1803-8417 |
| language | English |
| last_indexed | 2024-12-10T04:46:26Z |
| publishDate | 2022-06-01 |
| publisher | Sciendo |
| record_format | Article |
| series | European Countryside |
| spelling | doaj.art-3ae7309ea4294a4284e242c881c09a742022-12-22T02:01:43ZengSciendoEuropean Countryside1803-84172022-06-0114234636210.2478/euco-2022-0017Is Visitor Satisfaction High Enough? A Case of Rural Tourism Destination, South BohemiaŠtumpf Petr0Janeček Petr1Vojtko Viktor2Ing. Ph.D., Assistant Professor, Department of Marketing, Trade, and Services, Faculty of Economics, University of West Bohemia in Plzeň, CzechiaIng. Ph.D., Assistant Professor, Department of Marketing, Trade, and Services, Faculty of Economics, University of West Bohemia in Plzeň, CzechiaIng. Ph.D., Assistant Professor Department of Geography Faculty of EducationUniversity of South Bohemia in České Budějovice, CzechiaSatisfaction of visitors in tourism destinations is one of the most discussed topics in destination management and marketing. Many destinations report high satisfaction of their visitors. The objective of this study is to analyze overall satisfaction and satisfaction components in eleven tourism areas within South Bohemia, a typical Czech rural region, and to define the high level of satisfaction using benchmarking as a methodological approach. Using ANOVA and Pearson’s correlation, we identified the high level of satisfaction following the against-the-best benchmarking and the against-the-industry average approach. The results also show that perceived atmosphere in a destination, willingness to help and friendliness are the most significant components correlating with overall satisfaction.https://doi.org/10.2478/euco-2022-0017benchmarkingczech republicrural areasouth bohemiatourism destinationvisitor satisfaction |
| spellingShingle | Štumpf Petr Janeček Petr Vojtko Viktor Is Visitor Satisfaction High Enough? A Case of Rural Tourism Destination, South Bohemia European Countryside benchmarking czech republic rural area south bohemia tourism destination visitor satisfaction |
| title | Is Visitor Satisfaction High Enough? A Case of Rural Tourism Destination, South Bohemia |
| title_full | Is Visitor Satisfaction High Enough? A Case of Rural Tourism Destination, South Bohemia |
| title_fullStr | Is Visitor Satisfaction High Enough? A Case of Rural Tourism Destination, South Bohemia |
| title_full_unstemmed | Is Visitor Satisfaction High Enough? A Case of Rural Tourism Destination, South Bohemia |
| title_short | Is Visitor Satisfaction High Enough? A Case of Rural Tourism Destination, South Bohemia |
| title_sort | is visitor satisfaction high enough a case of rural tourism destination south bohemia |
| topic | benchmarking czech republic rural area south bohemia tourism destination visitor satisfaction |
| url | https://doi.org/10.2478/euco-2022-0017 |
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