Nonmarket strategy: Paths and prisms
Objective: our study verifies the panorama of scientific publications on nonmarket strategy (NMS) in the management area. We analyze the theoretical perspectives, nonmarket actions, and empirical contexts of the publications. Method: the research includes 10 databases, which resulted in 19,685 paper...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2022-09-01
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| Series: | BAR: Brazilian Administration Review |
| Subjects: | |
| Online Access: | https://bar.anpad.org.br/index.php/bar/article/view/567 |
| _version_ | 1797943361049460736 |
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| author | Ana Paula Pereira dos Passos Eleandra Maria Prigol Meneghini Jeferson Lana Marina Amado Bahia Gama |
| author_facet | Ana Paula Pereira dos Passos Eleandra Maria Prigol Meneghini Jeferson Lana Marina Amado Bahia Gama |
| author_sort | Ana Paula Pereira dos Passos |
| collection | DOAJ |
| description | Objective: our study verifies the panorama of scientific publications on nonmarket strategy (NMS) in the management area. We analyze the theoretical perspectives, nonmarket actions, and empirical contexts of the publications. Method: the research includes 10 databases, which resulted in 19,685 papers. We used alignment, duplication, and qualification filters, leaving 144 studies from the best journals in the world, according to the Academic Journal Guide (ABS). Results: we observed the predominance of a single theoretical perspective per publication; there were few that applied more than one theory concomitantly. These publications explore different nonmarket actions, such as lobbying, political donations, advocacy, and philanthropy, with 58% considering the context of developed countries, 26% of emerging countries, and 16% depicting more than one country with different levels of development. Conclusions: we perceive inconsistencies between recurrent calls in the field and empirical studies carried out, highlighting the lack of interaction of market strategies and NMSs and exploration of the relationships between corporate political activity (CPA) and corporate social responsibility (CSR). Thus, we contribute to the understanding of the evolution of NMS, through the description of the schematic model of previous research and understanding of theories, actions, and contexts studied. |
| first_indexed | 2024-04-10T20:21:53Z |
| format | Article |
| id | doaj.art-3aed4ef7d1c24c6c987ef52f77dd7ed9 |
| institution | Directory Open Access Journal |
| issn | 1807-7692 |
| language | English |
| last_indexed | 2024-04-10T20:21:53Z |
| publishDate | 2022-09-01 |
| publisher | Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) |
| record_format | Article |
| series | BAR: Brazilian Administration Review |
| spelling | doaj.art-3aed4ef7d1c24c6c987ef52f77dd7ed92023-01-25T14:42:45ZengAssociação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)BAR: Brazilian Administration Review1807-76922022-09-01194e220021e22002110.1590/1807-7692bar2022220021567Nonmarket strategy: Paths and prismsAna Paula Pereira dos Passos0Eleandra Maria Prigol Meneghini1Jeferson Lana2Marina Amado Bahia Gama3Universidade do Vale do Itajaí, Itajaí, SC, BrazilUniversidade do Vale do Itajaí, Itajaí, SC, BrazilUniversidade do Vale do Itajaí, Itajaí, SC, BrazilFundação Getulio Vargas, Rio de Janeiro, RJ, BrazilObjective: our study verifies the panorama of scientific publications on nonmarket strategy (NMS) in the management area. We analyze the theoretical perspectives, nonmarket actions, and empirical contexts of the publications. Method: the research includes 10 databases, which resulted in 19,685 papers. We used alignment, duplication, and qualification filters, leaving 144 studies from the best journals in the world, according to the Academic Journal Guide (ABS). Results: we observed the predominance of a single theoretical perspective per publication; there were few that applied more than one theory concomitantly. These publications explore different nonmarket actions, such as lobbying, political donations, advocacy, and philanthropy, with 58% considering the context of developed countries, 26% of emerging countries, and 16% depicting more than one country with different levels of development. Conclusions: we perceive inconsistencies between recurrent calls in the field and empirical studies carried out, highlighting the lack of interaction of market strategies and NMSs and exploration of the relationships between corporate political activity (CPA) and corporate social responsibility (CSR). Thus, we contribute to the understanding of the evolution of NMS, through the description of the schematic model of previous research and understanding of theories, actions, and contexts studied.https://bar.anpad.org.br/index.php/bar/article/view/567nonmarket strategymarket strategiescorporate political activitycorporate social responsibility |
| spellingShingle | Ana Paula Pereira dos Passos Eleandra Maria Prigol Meneghini Jeferson Lana Marina Amado Bahia Gama Nonmarket strategy: Paths and prisms BAR: Brazilian Administration Review nonmarket strategy market strategies corporate political activity corporate social responsibility |
| title | Nonmarket strategy: Paths and prisms |
| title_full | Nonmarket strategy: Paths and prisms |
| title_fullStr | Nonmarket strategy: Paths and prisms |
| title_full_unstemmed | Nonmarket strategy: Paths and prisms |
| title_short | Nonmarket strategy: Paths and prisms |
| title_sort | nonmarket strategy paths and prisms |
| topic | nonmarket strategy market strategies corporate political activity corporate social responsibility |
| url | https://bar.anpad.org.br/index.php/bar/article/view/567 |
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