Nonmarket strategy: Paths and prisms

Nonmarket strategy: Paths and prisms

Objective: our study verifies the panorama of scientific publications on nonmarket strategy (NMS) in the management area. We analyze the theoretical perspectives, nonmarket actions, and empirical contexts of the publications. Method: the research includes 10 databases, which resulted in 19,685 paper...

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Bibliographic Details
Main Authors: Ana Paula Pereira dos Passos, Eleandra Maria Prigol Meneghini, Jeferson Lana, Marina Amado Bahia Gama
Format: Article
Language:English
Published: Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) 2022-09-01
Series:BAR: Brazilian Administration Review
Subjects:
nonmarket strategy
market strategies
corporate political activity
corporate social responsibility
Online Access:https://bar.anpad.org.br/index.php/bar/article/view/567

Internet

https://bar.anpad.org.br/index.php/bar/article/view/567

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