Agility in marketing: a bibliometric analysis

Agility in marketing: a bibliometric analysis

Research on agility in marketing has been shaped by a great number of articles published in recent decades. My research contributes to the literature by examining the basis of different intellectual frameworks and by identifying relevant references, authors, topics, and journals for the matter. Wit...

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Bibliographic Details
Main Author:	Nico Thümler
Format:	Article
Language:	English
Published:	Vilnius Gediminas Technical University 2023-04-01
Series:	Business: Theory and Practice
Subjects:	organizational culture organizational change organizational development marketing organizational agility marketing agility
Online Access:	https://journals.vilniustech.lt/index.php/BTP/article/view/17090

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