| Summary: | The article analyzes Achille Maramotti’s figure and links between entrepreneurship and his passion for art and contemporary collections: from the desire to expose his private collection inside Max Mara factory to create a collection that was the mirror of the artistic experiments of his time. The article analyzes the critical contributions in the development of Maramotti Collection and, in particular, the relationship between Achille Maramotti and Mario Diacono that, as the Emilian collector, is expert and admirer of European and American painting of the second half of the twentieth century. Achille Maramotti, sons and daughter are considered among the most influential collectors in the world, and represents a successful example of contemporary art collection linked to the image and business management; the Max Mara fashion house.
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