Kualitas Produk, Kesadaran Merek dan Harga serta Pengaruhnya Terhadap Kepuasan Pelanggan
The growing of restaurant industry is causing high competition among business competitor, each business is required to create competitive advantage to satisfy customers and increase the level of sales. Business people in this industry strive to achieve maximum satisfaction for their customers and no...
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| Format: | Article |
| Language: | English |
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Department of Business Administration, Diponegoro University
2019-11-01
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| Series: | Jurnal Administrasi Bisnis |
| Subjects: | |
| Online Access: | https://ejournal.undip.ac.id/index.php/janis/article/view/25267 |
| _version_ | 1811260087413506048 |
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| author | Didit Darmawan |
| author_facet | Didit Darmawan |
| author_sort | Didit Darmawan |
| collection | DOAJ |
| description | The growing of restaurant industry is causing high competition among business competitor, each business is required to create competitive advantage to satisfy customers and increase the level of sales. Business people in this industry strive to achieve maximum satisfaction for their customers and not only to achieve profits. This is because satisfied customers will determine the sustainability of the relationship with the restaurant. Every effort should be made to get satisfied customers with restaurant services. This study aims to analyze and discuss the influence of product quality, brand awareness and price on customer satisfaction in Dewi Kahyangan restaurant in Jombang City. The three independent variables involved in this study are product quality, brand awareness and price. One dependent variable is customer satisfaction. The research method used was qualitative. The sampling technique used wasnon-probability sampling. The population in this research all custumes who had eaten at the Dewi Kahyangan restaurant in Jombang City, with 100 respondents of sample size.The technique for taking samples is used non probability sampling techniques with accidental sampling method. The analytical tool used was multiple linearregression with SPSS 24.0 for windows. The results showed that product quality, brand awareness and price had a significant partial and simultaneous effect on customer satisfaction. |
| first_indexed | 2024-04-12T18:41:17Z |
| format | Article |
| id | doaj.art-3b0c5487bdd54cc392a7ce41217671ce |
| institution | Directory Open Access Journal |
| issn | 2252-3294 2548-4923 |
| language | English |
| last_indexed | 2024-04-12T18:41:17Z |
| publishDate | 2019-11-01 |
| publisher | Department of Business Administration, Diponegoro University |
| record_format | Article |
| series | Jurnal Administrasi Bisnis |
| spelling | doaj.art-3b0c5487bdd54cc392a7ce41217671ce2022-12-22T03:20:45ZengDepartment of Business Administration, Diponegoro UniversityJurnal Administrasi Bisnis2252-32942548-49232019-11-0182758810.14710/jab.v8i2.2526715764Kualitas Produk, Kesadaran Merek dan Harga serta Pengaruhnya Terhadap Kepuasan PelangganDidit Darmawan0Universitas Mayjen Sungkono Mojokerto, IndonesiaThe growing of restaurant industry is causing high competition among business competitor, each business is required to create competitive advantage to satisfy customers and increase the level of sales. Business people in this industry strive to achieve maximum satisfaction for their customers and not only to achieve profits. This is because satisfied customers will determine the sustainability of the relationship with the restaurant. Every effort should be made to get satisfied customers with restaurant services. This study aims to analyze and discuss the influence of product quality, brand awareness and price on customer satisfaction in Dewi Kahyangan restaurant in Jombang City. The three independent variables involved in this study are product quality, brand awareness and price. One dependent variable is customer satisfaction. The research method used was qualitative. The sampling technique used wasnon-probability sampling. The population in this research all custumes who had eaten at the Dewi Kahyangan restaurant in Jombang City, with 100 respondents of sample size.The technique for taking samples is used non probability sampling techniques with accidental sampling method. The analytical tool used was multiple linearregression with SPSS 24.0 for windows. The results showed that product quality, brand awareness and price had a significant partial and simultaneous effect on customer satisfaction.https://ejournal.undip.ac.id/index.php/janis/article/view/25267product qualitybrand awarenesspricecustomer satisfaction |
| spellingShingle | Didit Darmawan Kualitas Produk, Kesadaran Merek dan Harga serta Pengaruhnya Terhadap Kepuasan Pelanggan Jurnal Administrasi Bisnis product quality brand awareness price customer satisfaction |
| title | Kualitas Produk, Kesadaran Merek dan Harga serta Pengaruhnya Terhadap Kepuasan Pelanggan |
| title_full | Kualitas Produk, Kesadaran Merek dan Harga serta Pengaruhnya Terhadap Kepuasan Pelanggan |
| title_fullStr | Kualitas Produk, Kesadaran Merek dan Harga serta Pengaruhnya Terhadap Kepuasan Pelanggan |
| title_full_unstemmed | Kualitas Produk, Kesadaran Merek dan Harga serta Pengaruhnya Terhadap Kepuasan Pelanggan |
| title_short | Kualitas Produk, Kesadaran Merek dan Harga serta Pengaruhnya Terhadap Kepuasan Pelanggan |
| title_sort | kualitas produk kesadaran merek dan harga serta pengaruhnya terhadap kepuasan pelanggan |
| topic | product quality brand awareness price customer satisfaction |
| url | https://ejournal.undip.ac.id/index.php/janis/article/view/25267 |
| work_keys_str_mv | AT diditdarmawan kualitasprodukkesadaranmerekdanhargasertapengaruhnyaterhadapkepuasanpelanggan |