Kualitas Produk, Kesadaran Merek dan Harga serta Pengaruhnya Terhadap Kepuasan Pelanggan

Kualitas Produk, Kesadaran Merek dan Harga serta Pengaruhnya Terhadap Kepuasan Pelanggan

The growing of restaurant industry is causing high competition among business competitor, each business is required to create competitive advantage to satisfy customers and increase the level of sales. Business people in this industry strive to achieve maximum satisfaction for their customers and no...

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Bibliographic Details
Main Author: Didit Darmawan
Format: Article
Language:English
Published: Department of Business Administration, Diponegoro University 2019-11-01
Series:Jurnal Administrasi Bisnis
Subjects:
product quality
brand awareness
price
customer satisfaction
Online Access:https://ejournal.undip.ac.id/index.php/janis/article/view/25267

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