Analitik Hiyerarşi Prosesi Yaklaşımı Kullanılarak Mobilya Sektörü İçin Ege Bölgesi’nde Hedef Pazarın Belirlenmesi(Determination of Target Market in Aegean Region for Furniture Sector by Using Analytical Hierarchy Process)
Businesses have to choose their target markets according to their goals, no matter in which sector they operate. In this study, analytical hierarchy process (AHP), which is an approach making businesses able to choose the best way in all situations by evaluating all strategies for choosing target ma...
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| Natura: | Articolo |
| Lingua: | deu |
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Celal Bayar University
2007-01-01
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| Serie: | Yönetim ve Ekonomi |
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| Accesso online: | http://www2.bayar.edu.tr/yonetimekonomi/dergi/pdf/C14S12007/MT.pdf |