Using the Health Belief Model to Analyze Instagram Posts about Zika for Public Health Communications
We analyzed Instagram posts about Zika by using the Health Belief Model. We found a high presence of threat messages, yet little engagement with these posts. Public health professionals should focus on posting messages to increase self-efficacy and benefits of protective behavior, especially when a...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Centers for Disease Control and Prevention
2019-01-01
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| Series: | Emerging Infectious Diseases |
| Subjects: | |
| Online Access: | https://wwwnc.cdc.gov/eid/article/25/1/18-0824_article |
| _version_ | 1818778624759693312 |
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| author | Jeanine P.D. Guidry Kellie E. Carlyle Jessica G. LaRose Paul Perrin Marcus Messner Mark Ryan |
| author_facet | Jeanine P.D. Guidry Kellie E. Carlyle Jessica G. LaRose Paul Perrin Marcus Messner Mark Ryan |
| author_sort | Jeanine P.D. Guidry |
| collection | DOAJ |
| description | We analyzed Instagram posts about Zika by using the Health Belief Model. We found a high presence of threat messages, yet little engagement with these posts. Public health professionals should focus on posting messages to increase self-efficacy and benefits of protective behavior, especially when a vaccine becomes available. |
| first_indexed | 2024-12-18T11:47:41Z |
| format | Article |
| id | doaj.art-3b4bc991f5b245a4828baafdff91c1eb |
| institution | Directory Open Access Journal |
| issn | 1080-6040 1080-6059 |
| language | English |
| last_indexed | 2024-12-18T11:47:41Z |
| publishDate | 2019-01-01 |
| publisher | Centers for Disease Control and Prevention |
| record_format | Article |
| series | Emerging Infectious Diseases |
| spelling | doaj.art-3b4bc991f5b245a4828baafdff91c1eb2022-12-21T21:09:14ZengCenters for Disease Control and PreventionEmerging Infectious Diseases1080-60401080-60592019-01-0125117918010.3201/eid2501.180824Using the Health Belief Model to Analyze Instagram Posts about Zika for Public Health CommunicationsJeanine P.D. GuidryKellie E. CarlyleJessica G. LaRosePaul PerrinMarcus MessnerMark RyanWe analyzed Instagram posts about Zika by using the Health Belief Model. We found a high presence of threat messages, yet little engagement with these posts. Public health professionals should focus on posting messages to increase self-efficacy and benefits of protective behavior, especially when a vaccine becomes available.https://wwwnc.cdc.gov/eid/article/25/1/18-0824_articleinfectious diseasesbehaviorinternetInstagramZikaZika virus |
| spellingShingle | Jeanine P.D. Guidry Kellie E. Carlyle Jessica G. LaRose Paul Perrin Marcus Messner Mark Ryan Using the Health Belief Model to Analyze Instagram Posts about Zika for Public Health Communications Emerging Infectious Diseases infectious diseases behavior internet Zika Zika virus |
| title | Using the Health Belief Model to Analyze Instagram Posts about Zika for Public Health Communications |
| title_full | Using the Health Belief Model to Analyze Instagram Posts about Zika for Public Health Communications |
| title_fullStr | Using the Health Belief Model to Analyze Instagram Posts about Zika for Public Health Communications |
| title_full_unstemmed | Using the Health Belief Model to Analyze Instagram Posts about Zika for Public Health Communications |
| title_short | Using the Health Belief Model to Analyze Instagram Posts about Zika for Public Health Communications |
| title_sort | using the health belief model to analyze instagram posts about zika for public health communications |
| topic | infectious diseases behavior internet Zika Zika virus |
| url | https://wwwnc.cdc.gov/eid/article/25/1/18-0824_article |
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