Analysis of Community Intentions on Islamic Bank Products Using The Theory of Planned Behavior Approach

<p><em>This study aims to determine the effect of attitudes on behavior, perceived behavioral control, and subjective norms or to know perceptions and understandings and then develop into the intentions of Bengkulu city panoramic market traders in behaving using Islamic bank products. Th...

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Main Author: Noni Afrianty
Format: Article
Language:Arabic
Published: Universitas Darussalam Gontor 2022-06-01
Series:Islamic Economics Journal
Subjects:
Online Access:https://ejournal.unida.gontor.ac.id/index.php/JEI/article/view/8022
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author Noni Afrianty
author_facet Noni Afrianty
author_sort Noni Afrianty
collection DOAJ
description <p><em>This study aims to determine the effect of attitudes on behavior, perceived behavioral control, and subjective norms or to know perceptions and understandings and then develop into the intentions of Bengkulu city panoramic market traders in behaving using Islamic bank products. The sampling technique used is the theory of Hair obtained a sample of 230 respondents with the sampling technique used is accidental sampling. The analysis technique used Structural Equation Modeling (SEM) with the SmartPLS 3 tool. The results of this study indicate that the variables of attitude towards behavior, perceived behavioral control and subjective norms have a significant effect on intentions and intentions have a significant effect on the behavior of a trader at the Bengkulu city panorama market in behaving in using Islamic bank products.</em><em> </em><em></em></p>
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spelling doaj.art-3b52cba48e2a4620b83658e365b348212022-12-26T05:42:01ZaraUniversitas Darussalam GontorIslamic Economics Journal2460-18962541-55732022-06-0181142410.21111/iej.v8i1.80223309Analysis of Community Intentions on Islamic Bank Products Using The Theory of Planned Behavior ApproachNoni Afrianty0IAIN Bengkulu<p><em>This study aims to determine the effect of attitudes on behavior, perceived behavioral control, and subjective norms or to know perceptions and understandings and then develop into the intentions of Bengkulu city panoramic market traders in behaving using Islamic bank products. The sampling technique used is the theory of Hair obtained a sample of 230 respondents with the sampling technique used is accidental sampling. The analysis technique used Structural Equation Modeling (SEM) with the SmartPLS 3 tool. The results of this study indicate that the variables of attitude towards behavior, perceived behavioral control and subjective norms have a significant effect on intentions and intentions have a significant effect on the behavior of a trader at the Bengkulu city panorama market in behaving in using Islamic bank products.</em><em> </em><em></em></p>https://ejournal.unida.gontor.ac.id/index.php/JEI/article/view/8022intentions, attitudes to behavior, perceptual behavior control, subjective norms, behavior
spellingShingle Noni Afrianty
Analysis of Community Intentions on Islamic Bank Products Using The Theory of Planned Behavior Approach
Islamic Economics Journal
intentions, attitudes to behavior, perceptual behavior control, subjective norms, behavior
title Analysis of Community Intentions on Islamic Bank Products Using The Theory of Planned Behavior Approach
title_full Analysis of Community Intentions on Islamic Bank Products Using The Theory of Planned Behavior Approach
title_fullStr Analysis of Community Intentions on Islamic Bank Products Using The Theory of Planned Behavior Approach
title_full_unstemmed Analysis of Community Intentions on Islamic Bank Products Using The Theory of Planned Behavior Approach
title_short Analysis of Community Intentions on Islamic Bank Products Using The Theory of Planned Behavior Approach
title_sort analysis of community intentions on islamic bank products using the theory of planned behavior approach
topic intentions, attitudes to behavior, perceptual behavior control, subjective norms, behavior
url https://ejournal.unida.gontor.ac.id/index.php/JEI/article/view/8022
work_keys_str_mv AT noniafrianty analysisofcommunityintentionsonislamicbankproductsusingthetheoryofplannedbehaviorapproach