THE EFFECT OF MOTIVATION ON PURCHASING INTENTION OF ONLINE GAMES AND VIRTUAL ITEMS PROVIDED BY ONLINE GAME PROVIDER
The development of online games is so high that leads many companies to compose games. To increase competitiveness, extra service is needed for the customers. Before giving service, online games provider has to know what factor that motivates player to buy online games and virtual items that are pre...
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| Format: | Article |
| Language: | English |
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Bina Nusantara University
2014-05-01
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| Series: | CommIT Journal |
| Online Access: | https://journal.binus.ac.id/index.php/commit/article/view/592 |