Intelligence analysis – the royal discipline of Competitive Intelligence

The aim of this article is to propose work methodology for Competitive Intelligence teams in one of the intelligence cycle’s specific area, in the so-called “Intelligence Analysis”. Intelligence Analysis is one of the stages of the Intelligence Cycle in which data from both the primary and secondary...

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Main Author: František Bartes
Format: Article
Language:English
Published: Mendel University Press 2011-01-01
Series:Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
Subjects:
Online Access:https://acta.mendelu.cz/59/7/0039/
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author František Bartes
author_facet František Bartes
author_sort František Bartes
collection DOAJ
description The aim of this article is to propose work methodology for Competitive Intelligence teams in one of the intelligence cycle’s specific area, in the so-called “Intelligence Analysis”. Intelligence Analysis is one of the stages of the Intelligence Cycle in which data from both the primary and secondary research are analyzed. The main result of the effort is the creation of added value for the information collected. Company Competiitve Intelligence, correctly understood and implemented in business practice, is the “forecasting of the future”. That is forecasting about the future, which forms the basis for strategic decisions made by the company’s top management. To implement that requirement in corporate practice, the author perceives Competitive Intelligence as a systemic application discipline. This approach allows him to propose a “Work Plan” for Competitive Intelligence as a fundamental standardized document to steer Competitive Intelligence team activities. The author divides the Competitive Intelligence team work plan into five basic parts. Those parts are derived from the five-stage model of the intelligence cycle, which, in the author’s opinion, is more appropriate for complicated cases of Competitive Intelligence.
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spelling doaj.art-3b595d0e3d054c2f9d01901593cc791c2022-12-21T19:07:32ZengMendel University PressActa Universitatis Agriculturae et Silviculturae Mendelianae Brunensis1211-85162464-83102011-01-01597395610.11118/actaun201159070039Intelligence analysis – the royal discipline of Competitive IntelligenceFrantišek Bartes0Ústav ekonomiky, Vysoké učení technické v Brně, Kolejní 2906/4, 612 00 Brno, Česká republikaThe aim of this article is to propose work methodology for Competitive Intelligence teams in one of the intelligence cycle’s specific area, in the so-called “Intelligence Analysis”. Intelligence Analysis is one of the stages of the Intelligence Cycle in which data from both the primary and secondary research are analyzed. The main result of the effort is the creation of added value for the information collected. Company Competiitve Intelligence, correctly understood and implemented in business practice, is the “forecasting of the future”. That is forecasting about the future, which forms the basis for strategic decisions made by the company’s top management. To implement that requirement in corporate practice, the author perceives Competitive Intelligence as a systemic application discipline. This approach allows him to propose a “Work Plan” for Competitive Intelligence as a fundamental standardized document to steer Competitive Intelligence team activities. The author divides the Competitive Intelligence team work plan into five basic parts. Those parts are derived from the five-stage model of the intelligence cycle, which, in the author’s opinion, is more appropriate for complicated cases of Competitive Intelligence.https://acta.mendelu.cz/59/7/0039/competitive intelligencework planintelligence analysisteam worksystemic application disciplineadded value
spellingShingle František Bartes
Intelligence analysis – the royal discipline of Competitive Intelligence
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
competitive intelligence
work plan
intelligence analysis
team work
systemic application discipline
added value
title Intelligence analysis – the royal discipline of Competitive Intelligence
title_full Intelligence analysis – the royal discipline of Competitive Intelligence
title_fullStr Intelligence analysis – the royal discipline of Competitive Intelligence
title_full_unstemmed Intelligence analysis – the royal discipline of Competitive Intelligence
title_short Intelligence analysis – the royal discipline of Competitive Intelligence
title_sort intelligence analysis the royal discipline of competitive intelligence
topic competitive intelligence
work plan
intelligence analysis
team work
systemic application discipline
added value
url https://acta.mendelu.cz/59/7/0039/
work_keys_str_mv AT frantisekbartes intelligenceanalysistheroyaldisciplineofcompetitiveintelligence