Product Innovation, Price Level And Competitive Advantage: A Perception Assessment Of Beer Products

Product Innovation, Price Level And Competitive Advantage: A Perception Assessment Of Beer Products

This study evaluates the effect of product innovation and prices on competitive advantage of beer products in Kabale Uganda, by analyzing responses obtained through questionnaires using multiple regression analysis. From analysis of respondents, the percentage of targeted respondents that actually r...

Full description

Bibliographic Details
Main Authors: Agaba Moses, Emenike Kalu O, Olutayo Osunsan
Format: Article
Language:Indonesian
Published: Universitas Merdeka Malang 2018-06-01
Series:Jurnal Manajemen Dan Kewirausahaan
Subjects:
Product Innovation
Price Level
Competitive Advantage
Online Access:http://jurnal.unmer.ac.id/index.php/jmdk/article/view/2189

Similar Items

Similar Items