Impacts of Online and Offline Channel Structures on Two-Period Supply Chains with Strategic Consumers

Impacts of Online and Offline Channel Structures on Two-Period Supply Chains with Strategic Consumers

In this paper, the effects of strategic consumer behaviors have been investigated and analyzed with regard to online retailers and offline retailers in a dual-channel supply chain. Four channel structures (i.e., no-promotion, a direct online channel, a retail offline channel, and dual channels intro...

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Bibliographic Details
Main Authors: Qian Lei, Juan He, Fuling Huang
Format: Article
Language:English
Published: MDPI AG 2019-12-01
Series:Mathematics
Subjects:
dual-channel
two sales periods
channel structure strategy
strategic consumers
nash game
Online Access:https://www.mdpi.com/2227-7390/8/1/34

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