Factors Influencing Customer Decisions to Use Online Food Delivery Service during the COVID-19 Pandemic
Despite the popularity of online food delivery systems in the foodservice industry, there have been few studies into customers’ decision-making process to use online food delivery services during the Coronavirus disease (COVID-19) pandemic. This study applied the technology acceptance model (TAM) to...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2021-12-01
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| Series: | Foods |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2304-8158/11/1/64 |
| _version_ | 1827668471782047744 |
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| author | Kyungyul Jun Borham Yoon Seungsuk Lee Dong-Soo Lee |
| author_facet | Kyungyul Jun Borham Yoon Seungsuk Lee Dong-Soo Lee |
| author_sort | Kyungyul Jun |
| collection | DOAJ |
| description | Despite the popularity of online food delivery systems in the foodservice industry, there have been few studies into customers’ decision-making process to use online food delivery services during the Coronavirus disease (COVID-19) pandemic. This study applied the technology acceptance model (TAM) to examine the factors affecting customers’ intention to use online food delivery services. Results showed (a) the perceived usefulness affects customer’s online food delivery usage directly and indirectly through customer attitude; (b) enjoyment and trust are also key factors determining behavior intention toward customer attitude using online food delivery services; (c) positive relationship between social influence and customer attitude; and (d) a positive relationship between customer attitude and behavior intention in the online food delivery service context. These findings provide theoretical and managerial implications that contribute to the online food delivery service industry. |
| first_indexed | 2024-03-10T03:41:19Z |
| format | Article |
| id | doaj.art-3b984ad133224ec394e26d5f453d1313 |
| institution | Directory Open Access Journal |
| issn | 2304-8158 |
| language | English |
| last_indexed | 2024-03-10T03:41:19Z |
| publishDate | 2021-12-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Foods |
| spelling | doaj.art-3b984ad133224ec394e26d5f453d13132023-11-23T11:30:57ZengMDPI AGFoods2304-81582021-12-011116410.3390/foods11010064Factors Influencing Customer Decisions to Use Online Food Delivery Service during the COVID-19 PandemicKyungyul Jun0Borham Yoon1Seungsuk Lee2Dong-Soo Lee3Department of Food and Nutrition, Kosin University, Busan 49104, KoreaDepartment of Food and Nutrition, Sunchon National University, Suncheon 57922, KoreaDepartment of Parks, Recreation and Hospitality Administration, Arkansas Tech University, Russellville, AR 72801, USADepartment of Parks, Recreation and Hospitality Administration, Arkansas Tech University, Russellville, AR 72801, USADespite the popularity of online food delivery systems in the foodservice industry, there have been few studies into customers’ decision-making process to use online food delivery services during the Coronavirus disease (COVID-19) pandemic. This study applied the technology acceptance model (TAM) to examine the factors affecting customers’ intention to use online food delivery services. Results showed (a) the perceived usefulness affects customer’s online food delivery usage directly and indirectly through customer attitude; (b) enjoyment and trust are also key factors determining behavior intention toward customer attitude using online food delivery services; (c) positive relationship between social influence and customer attitude; and (d) a positive relationship between customer attitude and behavior intention in the online food delivery service context. These findings provide theoretical and managerial implications that contribute to the online food delivery service industry.https://www.mdpi.com/2304-8158/11/1/64online food delivery serviceCOVID-19 pandemictechnology acceptancetrustenjoymentsocial influence |
| spellingShingle | Kyungyul Jun Borham Yoon Seungsuk Lee Dong-Soo Lee Factors Influencing Customer Decisions to Use Online Food Delivery Service during the COVID-19 Pandemic Foods online food delivery service COVID-19 pandemic technology acceptance trust enjoyment social influence |
| title | Factors Influencing Customer Decisions to Use Online Food Delivery Service during the COVID-19 Pandemic |
| title_full | Factors Influencing Customer Decisions to Use Online Food Delivery Service during the COVID-19 Pandemic |
| title_fullStr | Factors Influencing Customer Decisions to Use Online Food Delivery Service during the COVID-19 Pandemic |
| title_full_unstemmed | Factors Influencing Customer Decisions to Use Online Food Delivery Service during the COVID-19 Pandemic |
| title_short | Factors Influencing Customer Decisions to Use Online Food Delivery Service during the COVID-19 Pandemic |
| title_sort | factors influencing customer decisions to use online food delivery service during the covid 19 pandemic |
| topic | online food delivery service COVID-19 pandemic technology acceptance trust enjoyment social influence |
| url | https://www.mdpi.com/2304-8158/11/1/64 |
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