The Relationship Between Corporate Social Responsibility and Marketing Performance
At present age, In conditions that Marketing reviews a new generation of concepts, Social Ethics and Responsibilities has got a special place. Human health, pollution and scarcity of primary sources are tile subjects that vindicate attention to social responsibilities. One of the important tools for...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2009-09-01
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| Series: | مطالعات مدیریت بهبود و تحول |
| Subjects: | |
| Online Access: | https://jmsd.atu.ac.ir/article_4969_2370f0b2c36fab2e13062cff5852438b.pdf |
| _version_ | 1797386492714156032 |
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| author | naaser sanobar nasrin mehdi zade asl |
| author_facet | naaser sanobar nasrin mehdi zade asl |
| author_sort | naaser sanobar |
| collection | DOAJ |
| description | At present age, In conditions that Marketing reviews a new generation of concepts, Social Ethics and Responsibilities has got a special place. Human health, pollution and scarcity of primary sources are tile subjects that vindicate attention to social responsibilities. One of the important tools for differentiating from competitors in this competitive world and getting competitive advantage for increasing market share is paying attention to Social responsibilities in business. In this paper, has been tried to investigate the relationship between attention to social responsibilities and marketing performance. In this research marketing performance has been measured by these three factors: Market share, brand reputation and getting Competitive Advantage. According to data collecting method, research method is descriptive. For collecting data has been used questionnaire. Because of newness of subject between this state's producers, this research has been accomplished as a Case study and excellent exporters of food industrial of eastern Azarbayjan has been chosen as statistic sample. Collected data was analyzed by 16' s version of SPSS software. At last, the results show that there is a positive relationship between social responsibilities and marketing performance. In other words, attention to Social Responsibilities cause increasing market share, Brand reputation and getting Competitive Advantage and improve the marketing performance of company at all. |
| first_indexed | 2024-03-08T22:10:11Z |
| format | Article |
| id | doaj.art-3b9d6f1746b34ba9864db4a5afcadbc3 |
| institution | Directory Open Access Journal |
| issn | 2251-8037 2476-5988 |
| language | fas |
| last_indexed | 2024-03-08T22:10:11Z |
| publishDate | 2009-09-01 |
| publisher | Allameh Tabataba'i University Press |
| record_format | Article |
| series | مطالعات مدیریت بهبود و تحول |
| spelling | doaj.art-3b9d6f1746b34ba9864db4a5afcadbc32023-12-19T06:36:26ZfasAllameh Tabataba'i University Pressمطالعات مدیریت بهبود و تحول2251-80372476-59882009-09-01195971864969The Relationship Between Corporate Social Responsibility and Marketing Performancenaaser sanobar0nasrin mehdi zade asl1هیئت علمی دانشگاه علامه طباطباییدانشجوی دانشگاه علامه طباطباییAt present age, In conditions that Marketing reviews a new generation of concepts, Social Ethics and Responsibilities has got a special place. Human health, pollution and scarcity of primary sources are tile subjects that vindicate attention to social responsibilities. One of the important tools for differentiating from competitors in this competitive world and getting competitive advantage for increasing market share is paying attention to Social responsibilities in business. In this paper, has been tried to investigate the relationship between attention to social responsibilities and marketing performance. In this research marketing performance has been measured by these three factors: Market share, brand reputation and getting Competitive Advantage. According to data collecting method, research method is descriptive. For collecting data has been used questionnaire. Because of newness of subject between this state's producers, this research has been accomplished as a Case study and excellent exporters of food industrial of eastern Azarbayjan has been chosen as statistic sample. Collected data was analyzed by 16' s version of SPSS software. At last, the results show that there is a positive relationship between social responsibilities and marketing performance. In other words, attention to Social Responsibilities cause increasing market share, Brand reputation and getting Competitive Advantage and improve the marketing performance of company at all.https://jmsd.atu.ac.ir/article_4969_2370f0b2c36fab2e13062cff5852438b.pdfsocial responsibilitycsrmarketing performancemarket sharebrand reputationcompetitive advantage |
| spellingShingle | naaser sanobar nasrin mehdi zade asl The Relationship Between Corporate Social Responsibility and Marketing Performance مطالعات مدیریت بهبود و تحول social responsibility csr marketing performance market share brand reputation competitive advantage |
| title | The Relationship Between Corporate Social Responsibility and Marketing Performance |
| title_full | The Relationship Between Corporate Social Responsibility and Marketing Performance |
| title_fullStr | The Relationship Between Corporate Social Responsibility and Marketing Performance |
| title_full_unstemmed | The Relationship Between Corporate Social Responsibility and Marketing Performance |
| title_short | The Relationship Between Corporate Social Responsibility and Marketing Performance |
| title_sort | relationship between corporate social responsibility and marketing performance |
| topic | social responsibility csr marketing performance market share brand reputation competitive advantage |
| url | https://jmsd.atu.ac.ir/article_4969_2370f0b2c36fab2e13062cff5852438b.pdf |
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