Is negative e-WOM more powerful? Multimodal data analysis on air passengers’ perception of COVID-19 safety measures

Is negative e-WOM more powerful? Multimodal data analysis on air passengers’ perception of COVID-19 safety measures

During the normalization stage of the COVID-19 epidemic prevention and control, the safety threats caused by improper epidemic prevention measures of airlines have become the primary concern for air passengers. Negative e-WOM related to safety perception obtained based on online multimodal reviews o...

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Bibliographic Details
Main Authors: Shizhen Bai, Dingyao Yu, Mu Yang, Rui Tang, Hao He, Jiayuan Zhao, Peihua Huang
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-10-01
Series:Frontiers in Psychology
Subjects:
e-WOM
negative safety perception
COVID-19 safety measures
multimodal reviews
sentiment analysis
review usefulness
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.983987/full

Internet

https://www.frontiersin.org/articles/10.3389/fpsyg.2022.983987/full

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