APPLICATION OF CONCENTRATED GROWTH STRATEGY ON THE EXAMPLE OF JSC "NIIPP"
The article describes the characteristics of three basic business development strategies: concentrated growth strategies, integrated growth strategies and diversified growth strategies. The experience of applying the strategy of concentrated growth in the company NIIPP JSC, the methods used by the o...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Real Economy Publishing House
2020-02-01
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| Series: | Стратегии бизнеса |
| Subjects: | |
| Online Access: | https://www.strategybusiness.ru/jour/article/view/597 |
| _version_ | 1797872681584951296 |
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| author | A. Sh. Galiullina V. A. Timofeeva |
| author_facet | A. Sh. Galiullina V. A. Timofeeva |
| author_sort | A. Sh. Galiullina |
| collection | DOAJ |
| description | The article describes the characteristics of three basic business development strategies: concentrated growth strategies, integrated growth strategies and diversified growth strategies. The experience of applying the strategy of concentrated growth in the company NIIPP JSC, the methods used by the organization, as well as the results are described. Particular attention is paid to solving problems of finding new market segments through building a positioning map, as well as finding new distribution channels through tender analysis. |
| first_indexed | 2024-04-10T01:02:40Z |
| format | Article |
| id | doaj.art-3bacbf3ffcc044cb922e9a9acff35532 |
| institution | Directory Open Access Journal |
| issn | 2311-7184 |
| language | Russian |
| last_indexed | 2024-04-10T01:02:40Z |
| publishDate | 2020-02-01 |
| publisher | Real Economy Publishing House |
| record_format | Article |
| series | Стратегии бизнеса |
| spelling | doaj.art-3bacbf3ffcc044cb922e9a9acff355322023-03-13T09:59:16ZrusReal Economy Publishing HouseСтратегии бизнеса2311-71842020-02-0181172110.17747/2311-7184-2020-1-17-21486APPLICATION OF CONCENTRATED GROWTH STRATEGY ON THE EXAMPLE OF JSC "NIIPP"A. Sh. Galiullina0V. A. Timofeeva1Национальный исследовательский университет ИТМО, Санкт-ПетербургНациональный исследовательский университет ИТМО, Санкт-ПетербургThe article describes the characteristics of three basic business development strategies: concentrated growth strategies, integrated growth strategies and diversified growth strategies. The experience of applying the strategy of concentrated growth in the company NIIPP JSC, the methods used by the organization, as well as the results are described. Particular attention is paid to solving problems of finding new market segments through building a positioning map, as well as finding new distribution channels through tender analysis.https://www.strategybusiness.ru/jour/article/view/597стратегияао «ниипп»светодиодный светильниккартасегменттендерный анализ |
| spellingShingle | A. Sh. Galiullina V. A. Timofeeva APPLICATION OF CONCENTRATED GROWTH STRATEGY ON THE EXAMPLE OF JSC "NIIPP" Стратегии бизнеса стратегия ао «ниипп» светодиодный светильник карта сегмент тендерный анализ |
| title | APPLICATION OF CONCENTRATED GROWTH STRATEGY ON THE EXAMPLE OF JSC "NIIPP" |
| title_full | APPLICATION OF CONCENTRATED GROWTH STRATEGY ON THE EXAMPLE OF JSC "NIIPP" |
| title_fullStr | APPLICATION OF CONCENTRATED GROWTH STRATEGY ON THE EXAMPLE OF JSC "NIIPP" |
| title_full_unstemmed | APPLICATION OF CONCENTRATED GROWTH STRATEGY ON THE EXAMPLE OF JSC "NIIPP" |
| title_short | APPLICATION OF CONCENTRATED GROWTH STRATEGY ON THE EXAMPLE OF JSC "NIIPP" |
| title_sort | application of concentrated growth strategy on the example of jsc niipp |
| topic | стратегия ао «ниипп» светодиодный светильник карта сегмент тендерный анализ |
| url | https://www.strategybusiness.ru/jour/article/view/597 |
| work_keys_str_mv | AT ashgaliullina applicationofconcentratedgrowthstrategyontheexampleofjscniipp AT vatimofeeva applicationofconcentratedgrowthstrategyontheexampleofjscniipp |