The Role of Mass Media in the Development of Private Sector Participation in Sports
In the present research, the role of the mass media in the development of private sector participation in Mazandaran Province sports was studied. For this purpose, a sample of 130 individuals consisting of sports experts and managers and media executives participated in the survey. In the poll proce...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Owjj Andishan Pasargad
2015-10-01
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| Series: | Annals of Applied Sport Science |
| Subjects: | |
| Online Access: | http://aassjournal.com/browse.php?a_code=A-11-341-1&slc_lang=en&sid=1 |
| _version_ | 1811340911867592704 |
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| author | Sedigheh Mahmoodi sahebi Seyed Mohammad hossein Razavi Hamid Ghasemi |
| author_facet | Sedigheh Mahmoodi sahebi Seyed Mohammad hossein Razavi Hamid Ghasemi |
| author_sort | Sedigheh Mahmoodi sahebi |
| collection | DOAJ |
| description | In the present research, the role of the mass media in the development of private sector participation in Mazandaran Province sports was studied. For this purpose, a sample of 130 individuals consisting of sports experts and managers and media executives participated in the survey. In the poll process, a researcher-made questionnaire was utilized after its content validity was confirmed by a number of experts in sports management and its construct validity was approved by the exploratory factor analysis and confirmatory factor with the LISREL software. Its reliability was determined to be 0.91 by Cronbach's alpha. The results indicated that the mass media’s roles of awareness and information, education, publicity, and culture-making in the development of private sector participation in Mazandaran Province sports are efficient while its role of social partnership has no impact on the development of the mentioned sector on the same ground. The major roles of the mass media in the development of private sector participation in sports in order of priority include culture-making, advertisement, public information, education and social partnership. There were significant differences between the participants’ views about the mass media’s role in the development of private sector participation in sports. Consequently, the media managers were found to be more willing to involve the private sector in sports. |
| first_indexed | 2024-04-13T18:48:49Z |
| format | Article |
| id | doaj.art-3bc0ca34127a4c71b7f97ab154c313d3 |
| institution | Directory Open Access Journal |
| issn | 2476-4981 2322-4479 |
| language | English |
| last_indexed | 2024-04-13T18:48:49Z |
| publishDate | 2015-10-01 |
| publisher | Owjj Andishan Pasargad |
| record_format | Article |
| series | Annals of Applied Sport Science |
| spelling | doaj.art-3bc0ca34127a4c71b7f97ab154c313d32022-12-22T02:34:29ZengOwjj Andishan PasargadAnnals of Applied Sport Science2476-49812322-44792015-10-01332534The Role of Mass Media in the Development of Private Sector Participation in SportsSedigheh Mahmoodi sahebi0Seyed Mohammad hossein Razavi1Hamid Ghasemi2 Department of Sport Management, Faculty of Physical Education and Sport Science, Shomal University, Amol, Iran Department of Sport Management, Faculty of Physical Education and Sport Science, University of Mazandaran, Babolsar, Iran Department of Physical Education and Sport Science, Karaj Branch, Payam Noor University, Karaj, Iran In the present research, the role of the mass media in the development of private sector participation in Mazandaran Province sports was studied. For this purpose, a sample of 130 individuals consisting of sports experts and managers and media executives participated in the survey. In the poll process, a researcher-made questionnaire was utilized after its content validity was confirmed by a number of experts in sports management and its construct validity was approved by the exploratory factor analysis and confirmatory factor with the LISREL software. Its reliability was determined to be 0.91 by Cronbach's alpha. The results indicated that the mass media’s roles of awareness and information, education, publicity, and culture-making in the development of private sector participation in Mazandaran Province sports are efficient while its role of social partnership has no impact on the development of the mentioned sector on the same ground. The major roles of the mass media in the development of private sector participation in sports in order of priority include culture-making, advertisement, public information, education and social partnership. There were significant differences between the participants’ views about the mass media’s role in the development of private sector participation in sports. Consequently, the media managers were found to be more willing to involve the private sector in sports.http://aassjournal.com/browse.php?a_code=A-11-341-1&slc_lang=en&sid=1Mass media Private sector Sports |
| spellingShingle | Sedigheh Mahmoodi sahebi Seyed Mohammad hossein Razavi Hamid Ghasemi The Role of Mass Media in the Development of Private Sector Participation in Sports Annals of Applied Sport Science Mass media Private sector Sports |
| title | The Role of Mass Media in the Development of Private Sector Participation in Sports |
| title_full | The Role of Mass Media in the Development of Private Sector Participation in Sports |
| title_fullStr | The Role of Mass Media in the Development of Private Sector Participation in Sports |
| title_full_unstemmed | The Role of Mass Media in the Development of Private Sector Participation in Sports |
| title_short | The Role of Mass Media in the Development of Private Sector Participation in Sports |
| title_sort | role of mass media in the development of private sector participation in sports |
| topic | Mass media Private sector Sports |
| url | http://aassjournal.com/browse.php?a_code=A-11-341-1&slc_lang=en&sid=1 |
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