Rethinking Destination Success: An Island Perspective
The global tourism industry has shifted due to COVID-19, with tourismdependent islands facing a dire need to realign and reconstruct their tourism offerings to remain competitive. The traditional mass tourism model that has dominated island development has to be re-examined in this new tourism envir...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Island Studies Journal
2022-05-01
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| Series: | Island Studies Journal |
| Online Access: | https://doi.org/10.24043/isj.388 |
| _version_ | 1827117930300571648 |
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| author | Acolla Lewis-Cameron Tenisha Brown-Williams |
| author_facet | Acolla Lewis-Cameron Tenisha Brown-Williams |
| author_sort | Acolla Lewis-Cameron |
| collection | DOAJ |
| description | The global tourism industry has shifted due to COVID-19, with tourismdependent islands facing a dire need to realign and reconstruct their tourism offerings to remain competitive. The traditional mass tourism model that has dominated island development has to be re-examined in this new tourism environment with new mindsets regarding the current conditions for destination success. This paper aims to promote an understanding of destination success in an island context and to identify which determinants are critical during this period to achieve optimal destination success. The findings from this study suggest that island destinations are at a critical turning point, and key strategic shifts are necessary to enable future destination success as defined by the Destination Management Organisations. There is a need to shift from management to stewardship, from product to experience, from quantity to quality, and from stakeholder presence to engagement. Core to these strategic shifts is an incorporation of locals as central to the quality of the overall experience, with less reliance on the natural resources (sun, sea, and sand) to which these island destinations have been beholden to for decades. |
| first_indexed | 2024-03-12T21:13:45Z |
| format | Article |
| id | doaj.art-3bcd071d28224fe983f81e18088df9c6 |
| institution | Directory Open Access Journal |
| issn | 1715-2593 |
| language | English |
| last_indexed | 2025-03-20T12:57:23Z |
| publishDate | 2022-05-01 |
| publisher | Island Studies Journal |
| record_format | Article |
| series | Island Studies Journal |
| spelling | doaj.art-3bcd071d28224fe983f81e18088df9c62024-09-12T22:53:26ZengIsland Studies JournalIsland Studies Journal1715-25932022-05-01171Rethinking Destination Success: An Island PerspectiveAcolla Lewis-CameronTenisha Brown-WilliamsThe global tourism industry has shifted due to COVID-19, with tourismdependent islands facing a dire need to realign and reconstruct their tourism offerings to remain competitive. The traditional mass tourism model that has dominated island development has to be re-examined in this new tourism environment with new mindsets regarding the current conditions for destination success. This paper aims to promote an understanding of destination success in an island context and to identify which determinants are critical during this period to achieve optimal destination success. The findings from this study suggest that island destinations are at a critical turning point, and key strategic shifts are necessary to enable future destination success as defined by the Destination Management Organisations. There is a need to shift from management to stewardship, from product to experience, from quantity to quality, and from stakeholder presence to engagement. Core to these strategic shifts is an incorporation of locals as central to the quality of the overall experience, with less reliance on the natural resources (sun, sea, and sand) to which these island destinations have been beholden to for decades.https://doi.org/10.24043/isj.388 |
| spellingShingle | Acolla Lewis-Cameron Tenisha Brown-Williams Rethinking Destination Success: An Island Perspective Island Studies Journal |
| title | Rethinking Destination Success: An Island Perspective |
| title_full | Rethinking Destination Success: An Island Perspective |
| title_fullStr | Rethinking Destination Success: An Island Perspective |
| title_full_unstemmed | Rethinking Destination Success: An Island Perspective |
| title_short | Rethinking Destination Success: An Island Perspective |
| title_sort | rethinking destination success an island perspective |
| url | https://doi.org/10.24043/isj.388 |
| work_keys_str_mv | AT acollalewiscameron rethinkingdestinationsuccessanislandperspective AT tenishabrownwilliams rethinkingdestinationsuccessanislandperspective |