ADDRESSEE IN ADAPTED TEXTS OF MEDICAL DISCOURSE
The research analyses medicine advertisement texts and instructions to the advertised medicines. Comparison of the adapted texts (texts for customers) and their source-texts (texts for doctors) revealed such addressee’s characteristic features as appellation to the lingual and cultural values, indiv...
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| Format: | Article |
| Language: | English |
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Kemerovo State University
2014-02-01
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| Series: | Вестник Кемеровского государственного университета |
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| Online Access: | https://vestnik.kemsu.ru/jour/article/view/761 |
| Summary: | The research analyses medicine advertisement texts and instructions to the advertised medicines. Comparison of the adapted texts (texts for customers) and their source-texts (texts for doctors) revealed such addressee’s characteristic features as appellation to the lingual and cultural values, individual and psychological, professional and social characteristics of the addressee. The received data can be applied in creating medical adapted instructions and advertisements. |
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| ISSN: | 2078-8975 2078-8983 |