ADDRESSEE IN ADAPTED TEXTS OF MEDICAL DISCOURSE
The research analyses medicine advertisement texts and instructions to the advertised medicines. Comparison of the adapted texts (texts for customers) and their source-texts (texts for doctors) revealed such addressee’s characteristic features as appellation to the lingual and cultural values, indiv...
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| Format: | Article |
| Language: | English |
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Kemerovo State University
2014-02-01
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| Series: | Вестник Кемеровского государственного университета |
| Subjects: | |
| Online Access: | https://vestnik.kemsu.ru/jour/article/view/761 |
| _version_ | 1797781030592053248 |
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| author | S. V. Pervukhina |
| author_facet | S. V. Pervukhina |
| author_sort | S. V. Pervukhina |
| collection | DOAJ |
| description | The research analyses medicine advertisement texts and instructions to the advertised medicines. Comparison of the adapted texts (texts for customers) and their source-texts (texts for doctors) revealed such addressee’s characteristic features as appellation to the lingual and cultural values, individual and psychological, professional and social characteristics of the addressee. The received data can be applied in creating medical adapted instructions and advertisements. |
| first_indexed | 2024-03-12T23:52:03Z |
| format | Article |
| id | doaj.art-3bdd8ab7355c423ab991c9600192e481 |
| institution | Directory Open Access Journal |
| issn | 2078-8975 2078-8983 |
| language | English |
| last_indexed | 2024-03-12T23:52:03Z |
| publishDate | 2014-02-01 |
| publisher | Kemerovo State University |
| record_format | Article |
| series | Вестник Кемеровского государственного университета |
| spelling | doaj.art-3bdd8ab7355c423ab991c9600192e4812023-07-13T12:08:49ZengKemerovo State UniversityВестник Кемеровского государственного университета2078-89752078-89832014-02-0102-1212215760ADDRESSEE IN ADAPTED TEXTS OF MEDICAL DISCOURSES. V. Pervukhina0Rostov State Transport UniversityThe research analyses medicine advertisement texts and instructions to the advertised medicines. Comparison of the adapted texts (texts for customers) and their source-texts (texts for doctors) revealed such addressee’s characteristic features as appellation to the lingual and cultural values, individual and psychological, professional and social characteristics of the addressee. The received data can be applied in creating medical adapted instructions and advertisements.https://vestnik.kemsu.ru/jour/article/view/761adapted textaddresseemedical discoursetext adaptationadvertisement |
| spellingShingle | S. V. Pervukhina ADDRESSEE IN ADAPTED TEXTS OF MEDICAL DISCOURSE Вестник Кемеровского государственного университета adapted text addressee medical discourse text adaptation advertisement |
| title | ADDRESSEE IN ADAPTED TEXTS OF MEDICAL DISCOURSE |
| title_full | ADDRESSEE IN ADAPTED TEXTS OF MEDICAL DISCOURSE |
| title_fullStr | ADDRESSEE IN ADAPTED TEXTS OF MEDICAL DISCOURSE |
| title_full_unstemmed | ADDRESSEE IN ADAPTED TEXTS OF MEDICAL DISCOURSE |
| title_short | ADDRESSEE IN ADAPTED TEXTS OF MEDICAL DISCOURSE |
| title_sort | addressee in adapted texts of medical discourse |
| topic | adapted text addressee medical discourse text adaptation advertisement |
| url | https://vestnik.kemsu.ru/jour/article/view/761 |
| work_keys_str_mv | AT svpervukhina addresseeinadaptedtextsofmedicaldiscourse |